Products

Continuing with the original features progressively tapered full-tang blade of European stainless steel that takes and holds an ultra-sharp edge. B...

The Floating Fish Gripper allows you to take hold and land your catch without causing harm to you or the fish. This gripper securely holds the fish...

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mechanism holds...

To rig the 360° center-lock wheel simply feed your camera cable through the side cut-outs, cleat the cable into the desired locks, then rota...

Instant storytelling erupts every time anglers get near this massive replica of America's favorite lure. Makes a natural centerpiece in a woodsy ba...

The Rapala Glow Pick with UV Light will become one of your must-have fishing tools. A two-tools-in-one 6 inch device featuring a forked punch remov...

Classic Rapala wounded-minnow action, durable plastic body construction and loud rattles make the Harvest Shad ideal for targeting your favorite ga...

The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Cas...

Next time you plan a fishing trip, ensure your rods make it safely. The new Rapala® Ice Rod Protector supports and secures your rod tips and blank...

The Rapala Jig Box is the perfect place to store and protect your jigs! Heavy-Duty Four-Sided Tackle Storage Waterproof Seal High Compression Hook...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

Jigging Rap® Magnum® falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body makes it ...

Construction - Precision Balanced Design Features - Large Shad Profile, UV & Glow Colors Swim Action - Classic Snap Targeted Species - Mul...

Following in the footsteps of the legend, yet lighter than the original Rapala Jigging Rap, the Jigging Shadow Rap features a slower darting action...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise dis...

Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body constru...

The Rapala Knot Tying Glasses make tying small knots and threading fine-diameter line easier when light or visibility gets low. Featuring +2.50 mag...

This handy tool strips line via enhanced stripper wheel, at 5 feet of line per second. High torque motor should last a lifetime. Powered by 4 AA ba...

Ready to match up with any filleting task, the new Lithium Ion Cordless Fillet Knife produces 80 continuous minutes of runtime without any loss of...

Long lasting plastic jaws hold a variety of rod sizes without deforming or damaging the blank. Designed to keep up to six rods and combos organize...

Designed to remove the maximum amount of slush, the handle extends from 15" to 34", eliminating the need to bend down. Extremely lightweight with a...

Super sharp VMC® black nickel hooks. Hand-tuned and tank-tested ensures perfect swimming action right out of the box. Unmatchable action for attrac...

These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough le...

The tiniest Rapala lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more stri...