Products

It's not easy to decide what feature you will like the best with this new scale. The reverse image LCD illuminated screen makes reading the light t...

Compact and extremely accurate, the 50lb. Digital Scale offers high-end features at a value price. Measures in both pounds and kilograms. Large Di...

Compact & accurate with large digital display, tare weight, lighted display sum total memory in a water resistant design. Has memory to track w...

Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the liveliest, yet toughest balsa core baits ever. Balsa on the inside, ...

Truly one-of-a-kind pieces, they're the liveliest, yet toughest balsa based baits ever. What make the BX™ Series so versatile is the fact that we ...

Measuring only 5"long, the Rapala Compact Line Remover is convenient to have close at hand and for easy stowing. The high torque motor removes 6' o...

Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them consistently. Trolled or cast, ...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure, featuring legendary controlled slow-sinking me...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided rib...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Clean...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in...

Primary curl tail appendages provide enticing fluttering action at the slowest speeds Back ribs help hide the hook point and maximize usage Forwar...

Notched tapered tail generates quivering with the slightest movement Integrated slot for VMC® Crossover Rings® to maximize usage when Wacky or Nek...

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to f...

Extra salt content provides excellent “shimmy” action on the fall Integrated slot for VMC Crossover Rings to maximize usage when Wacky or Neko rig...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The...

Compact & accurate with large digital display, tare weight, lighted display sum total memory in a water resistant design. Has memory to track w...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the mark...

Rapala Fish'n Fillet Knife is progressively tapered, ultra-sharp blades constructed of Scandinavian stainless steel that runs the entire length of ...

Easily and conveniently keep track or your daily catch with this easy to use tool. You can use it to get totals for the day, your whole trip or the...