Products

The new 3.38” Rage Bug will become so important to avid anglers because it can put fish in the boat in so many different situations. The man who un...

A quarter turn of the trademark, impact-proof lid and live bait is at your fingertips. Insulated to maintain perfect temperature. Military grade ...

Chrome-Alloy Swedish Stainless Steel blades for the Lazer Synthetic Ultra-Lite Hand Auger. Includes four blade screws for the 4" with 2 blades. Two...

Iconic as a red fire hydrant or yellow sun, the Mora's powder blue drill is as recognizable to ice anglers as the ice itself. Time-tested, the Mora...

One of the most used fly materials.

The strongest, most durable small diameter ice braid. R8 Precision Braiding and fiber technology provide superior strength, roundness and line cons...

Proprietary Gel Phase Technology™ process produces the ultimate fluorocarbon ice line in performance, clarity and super-sensitivity. Hydrophobi...

The mono that thinks it's a braid™ is now on ice! The most abrasion resistant, supple and sensitive monofilament ever. Sufix® Advance™ Ice Monofila...

Sufix Ice Magic is a high performance ice fishing monofilament designed to stay manageable even in frigid water. Special additives deter water abso...

Sufix Ice Magic is a high performance ice fishing monofilament designed to stay manageable even in frigid water. Special additives deter water abso...

With stealth-like invisibility, this Hydrophobic/Water Repellent line boasts superior strength and handling and is low-stretch for optimal hook set...

Sufix Performance V-Coat Tip-Up Line Line is made with high tenacity polyester braid known as HTP™which provides exceptional abrasion resistance, d...

Sufix Performance Tip-Up Ice Braid is the standard in tip-up ice fishing line. Made with high tenacity polyester braid known as HTP™which provides ...

Cisco Kid Topper: One of the most celebrated topwater baits of all time past down from generation to generation. The "Topper" is a superb surface f...

The 7" Suick Weighted Thriller offers the enticing dive and rise Suick action. Can be used with lighter tackle. Drives Muskies and Northern Pike ab...

The same proven design that made Suick famous but made from an all new High Impact plastic, this Thriller is truly the best yet from Suick.

Suick Nitewalker. This revolutionary topwater bait was designed by Northwoods fishing guide, Paul Hansen. The compact body design and rotating tail...

As the use of braided lines on spinning reels continues to grow in popularity Sunline continues to develop new braided lines for increased efficien...

Glide baits and swimbaits have seen increased popularity and now there is a choice in fluorocarbon made specifically for them. Big Bait FC was des...

100% fluorocarbon with additional stretch designed specifically for crankbaits and reaction lures. Also great for rattle baits, jerkbaits, spinnerb...

100% fluorocarbon designed for ice fishing featuring low memory for better bite detection and easy handling in extreme cold conditions. Formulated ...

Sunline proudly introduces the newest edition of Shooter Fluorocarbon. Built in an effort to create a line that's useful in all applications, the S...