Products

FEATURES Formulated for trout and panfish Emulates juvenile (nymph) stages of an insect’s life, on which many fish feed A favorite food for many f...

Purposefully built for use with bladed vibrating jigs Patent Pending "Honey Comb" technology allows the jig or angler to drive the perfect action ...

FEATURES Unique segmented body for more vibration and swimming action More surface area for better scent dispersion Lifelike body/color detail and...

Unique tail design for increased action Small enough for ice, large enough for open water Designed for a horizontal presentation Minnow shape imit...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Pre-rigged and ready to fish Lifelike detail, 3D eyes, holographic inserts Bag with tray protects the vibrating tail Berkley PowerBait makes novi...

Thin tapered tail designed for high action with minimal jig movement Subtle tail flicking and/or undulating action Designed for a horizontal prese...

FEATURES Pro-designed by Bassmaster Classic® Champion Skeet Reese Enticing finesse profile of a grub with the proven fast action of the Pit Boss s...

Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Minnow features a lifelike profile and high-definition c...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Berkley PowerBait Trout Dough has proven it catches fish season-after-season. Take your Dough Fishing experience to the next Level with the Molding...

Irresistible swirl of bright, attractive colors Sprinkling of silver fleck resembles scales of baitfish that trout love

Berkley® PowerBait® Trout Dough has proven it catches fish season-after-season. Take your Dough Fishing experience to the next Level with the Moldi...

Premade nibbles, smaller in size than the Powerbait Power Nuggets.  Use in conjunction with your favorite live or artificial baits for added scent ...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it...

Thin tapered legs designed for high action with minimal jig movement Ideal for perch and crappie Designed for a horizontal presentation Large body...

The Berkley Screamin' Choppo builds on the legendary action of the original Choppo, but with an enhanced, louder sound profile designed to t...

No break-in period needed: The Riveter's custom serrated rivet and anodized blade create a loud and consistent squeak, straight out of the packa...

Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkl...

Catch a Walleye and Raise Your Glass! The Berkley® Flicker Shad has become a staple in all tackle boxes! Known for the unique "Flicker" action p...

Catch a Bass and Raise Your Glass! The Berkley Bladed Jig Kit gives an angler of any ability two perfectly paired products that are certified BI...

SPECIAL 100% FLUOROCARBON FORMULATED FOR ICE FISHING Low stretch formula for greater sensitivity and solid hooksets Thinner diameter for better lu...