Products

The SteelShad fishing lure was designed and perfected by Anglers and Guides whom are on the water every day. The Original SteelShad® 3/8 oz. blade ...

The Alloy Blade from SteelShad is a redesigned version of the original SteelShad, with new modern colors in a modern aesthetic. The best part? It c...

The SteelShad® Mini  1/4 oz. blade bait in Gold is 1 3/4 inches long, made from durable stainless steel with a molded lead weight, and feature two ...

ICE Stick Jacket® Fishing Rod Cover For Ice Fishing Rods (22’x5-1/8″)

The groundbreaking Stick Jacket PRO Series rod covers – denser, tougher, and expertly designed to redefine gear protection. Say goodbye to the hass...

Stick Jacket™ fishing rod covers prevent rod tangles and are easy to use. Their unique braided construction and wide expandability means easy on &a...

The do-everything topwater lure Spits, darts and chugs like fleeing baitfish Weighted tail for long casts Loud rattle Teaser tail hook

Unique belly design and belly weight help keel the bait on retrieve Paddle tail legs create subtle kicking action VMC Black Nickel hook

Use as a collar or tie a few wraps for a head and trim to shape. Makes tying a fly so simple.Made using high quality stainless steel wire. 2 pieces...

Rage Hawk is 2.75” and features a super compact profile, with two Rage arms extending from the side of the bait. It is able to fit up to a 5/0 flip...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...

Newly designed sound chamber emits a unique clacking sound and can be "waked" on top at higher speeds than other wake baits. Unique clacking soun...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving c...

Taking the proven fish-catching performance of the 3XD Crankbaits and giving them an elite makeover, the Strike King 3XD Elite Crankbaits offer key...

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...

Masterfully charging into territories other crankbaits fail to reach, Strike King’s 5XD Elite Crankbait dives deeper and moves faster to accomplish...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...

Featuring key upgrades for tournament competition, the Strike King 6XD Elite Crankbaits deliver the same legendary 6XD performance that makes them ...

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've ...

In addition to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts and fiber weedguards. Inverted line tie on the upper par...