Products

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Thin tapered tail designed for high action with minimal jig movement Subtle tail flicking and/or undulating action Designed for a horizontal prese...

FEATURES Pro-designed by Bassmaster Classic® Champion Skeet Reese Enticing finesse profile of a grub with the proven fast action of the Pit Boss s...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Irresistible swirl of bright, attractive colors Sprinkling of silver fleck resembles scales of baitfish that trout love

Berkley® PowerBait® Trout Dough has proven it catches fish season-after-season. Take your Dough Fishing experience to the next Level with the Moldi...

Premade nibbles, smaller in size than the Powerbait Power Nuggets.  Use in conjunction with your favorite live or artificial baits for added scent ...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it...

Thin tapered legs designed for high action with minimal jig movement Ideal for perch and crappie Designed for a horizontal presentation Large body...

The Berkley Screamin' Choppo builds on the legendary action of the original Choppo, but with an enhanced, louder sound profile designed to t...

No break-in period needed: The Riveter's custom serrated rivet and anodized blade create a loud and consistent squeak, straight out of the packa...

DESCRIPTION Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowled...

Catch a Bass and Raise Your Glass! The Berkley Bladed Jig Kit gives an angler of any ability two perfectly paired products that are certified BI...

SPECIAL 100% FLUOROCARBON FORMULATED FOR ICE FISHING Low stretch formula for greater sensitivity and solid hooksets Thinner diameter for better lu...

One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big gam...

PREMIUM MONO FOR QUICK HOOKUPS Low stretch design for solid hook sets, better control of your jig Outstanding strength per diameter

DESCRIPTION Easy-casting Berkley Vanish has become a popular mainline fluorocarbon in the U.S. and Canada. We have been continuously improving the ...

FEATURES THE EASY CASTING FLUOROCARBON The best Vanish® formula ever Remains clear under water - 100% fluorocarbon refracts light similar to wat...

Designed in collaboration with flipping and pitching standout Fletcher Shryock, the Big Bite Baits Flat Tube puts a fresh spin on a time-tested fav...

Designed in conjunction with MLF pro Drew Gill, the Big Bite Baits Nekorama is a 7” worm built to be THE ultimate Neko worm. Incorporating features...

The Big Bite 4″ Fuzzy Scentsation Stick is creepy, crawly, and killer on bass. The Fuzzy Scentsation Stick features thin “fuzzy” appendages designe...

The Smasher is an outstanding drop shot bait with a unique design. The profile imitates a goby and other types of bait fish. The solid head allows ...