Products

Take your Passion for the Chase one step further with the new MACH Jacked combos. MACH Jacked combos are the most premium, tournament-quality combo...

The MACH Smash baitcast combo is engineered for precision. The reel features a recessed, externally adjustable MC-1 Magnetic Cast Control system to...

Featuring a premium two-piece graphite rod blank and lightweight graphite reel frame and spool for ultimate durability and strength, the new Crappi...

Lid Rig is thrilled to announce the launch of a groundbreaking addition to the world of fly fishing gear: the Lid Rig 3.0, also known as "The Peopl...

The Stash Tray is a revolutionary new way to hold and store your Lid Rig, favorite flies, tools, and more right on the brim of your hat for quick a...

The Lindy Perch Talker makes catching fish simple and highly effective. When gently jigged the brass beads on the Perch Talker click and rattle, ...

The Lindy Tungsten Toad is denser than lead and sinks faster. This allows anglers to get the same weight from a smaller-sized jig for finesse prese...

Given the huge success of the Lindy Perch Talker and many requests from walleye anglers, Lindy created the Wally Talker specifically for catching w...

The Flutter Shad mimics a Shad fluttering in distress. The Inner-Core produces a vibrant flash, the feather hook creates drag and holds the hook in...

The Frog Popper is making waves, literally. Spitting and popping across the surface, the sound and surface commotion calls fish in from a distance....

Gobies may not be natural forage in all waters, but the local predators don't mind. With the Goby Paddle Tail anglers can cast and retrieve or slow...

The Hollow Body Field Mouse is perfect for Bass and Pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effe...

This unique top water bait has all the attributes to catch big fish. Live Target has combined the realistic Shiner profile with a weedless hollow b...

The Ghost Tail Minnow uses LIVETARGET's Injected Core Technology (ICT) to create a ultra-realistic dropshot bait. The Inner-Core is anatomically pr...

Young-of-the-year Trout are popular forages to many game fish in small lakes, reservoirs, streams or rivers. The LIVETARGET Trout was designed for ...

These durable, stretchy synthetic legs are perfect for your stoneflies and nymphs! “How Lively Legz Came About” “How Lively Legz Came About” - fro...

Great for targeting big fish that are feeding on shad, the LIVETARGET ICT Unrigged Shad Swimbait is injected with a multi-color laminate technology...

Take one look at the double-jointed body and crankbait-style lip on the HEAD HUNTER MAGNUM and you know immediately that this is a trophy musky/pik...

The Squeaky Pete is one of the most versatile predator lures designed for trophy musky, pike, striped bass, and other hard-fighting game fish. Buil...

Grey Blue Bottle. Frustration free dispensing.