Products

The tiniest Rapala lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more stri...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ot...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

The Rapala PXR Mavrik 110 Jerkbait debuts as the first offering in Rapala's professional-grade PXR lures (Precision, Xtreme, Redline). A suspending...

Protect your rigged-up lure from damage and tangling with other lures, rods, and lines. Durable, clear, hook-resistant PVC window Reinforced hook ...

These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Large internal rattles create a rhythmic side-to-side motion-and-sound combination t...

Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its pre...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, deta...

V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on sla...

With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibra...

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original ...

Add unmatchable sensitivity to any ice rod. Snap-Back Titanium design will not kink of break. Adjustable tension and hi-vis indicator bead give ang...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily bac...

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a sm...

At a mere 1/8 oz. the Ultra Light Shad is the smallest, headstrong shad bait Rapala® makes. Small in size, but not in features, like a precision in...

The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accura...

The X-Rap® Deep rockets towards the bottom with all positive characteristics that has made the X-Rap® legendary; prominent scales and lateral line ...