Products

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in...

Notched tapered tail generates quivering with the slightest movement Integrated slot for VMC® Crossover Rings® to maximize usage when Wacky or Nek...

Super TPE material is extremely durable and allows bait to float Unique paddle tail design offers subtle swimming action Solid body for maximum du...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to f...

Extra salt content provides excellent “shimmy” action on the fall Integrated slot for VMC Crossover Rings to maximize usage when Wacky or Neko rig...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The...

Continuing with the original features progressively tapered full-tang blade of European stainless steel that takes and holds an ultra-sharp edge. B...

To rig the 360° center-lock wheel simply feed your camera cable through the side cut-outs, cleat the cable into the desired locks, then rota...

Instant storytelling erupts every time anglers get near this massive replica of America's favorite lure. Makes a natural centerpiece in a woodsy ba...

Classic Rapala wounded-minnow action, durable plastic body construction and loud rattles make the Harvest Shad ideal for targeting your favorite ga...

The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Suspending/Neutral Buoyancy Long-Cas...

Next time you plan a fishing trip, ensure your rods make it safely. The new Rapala® Ice Rod Protector supports and secures your rod tips and blank...

The Rapala Jig Box is the perfect place to store and protect your jigs! Heavy-Duty Four-Sided Tackle Storage Waterproof Seal High Compression Hook...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profi...

Jigging Rap® Magnum® falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body makes it ...

Construction - Precision Balanced Design Features - Large Shad Profile, UV & Glow Colors Swim Action - Classic Snap Targeted Species - Mul...

Following in the footsteps of the legend, yet lighter than the original Rapala Jigging Rap, the Jigging Shadow Rap features a slower darting action...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise dis...

Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body constru...

Super sharp VMC® black nickel hooks. Hand-tuned and tank-tested ensures perfect swimming action right out of the box. Unmatchable action for attrac...