Products

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Shorter, fatter trout-attracting worm Unique shape is great for wacky rigs Features Gulp! extreme scent dispersion

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

FEATURES Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats hook in the visible strike zone

FEATURES Fortified with Gulp! flavor bits Pre-formed nuggets are easy to rig Floating formula floats hook in the visible strike zone

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable Corrosion resistant s...

The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. E...

Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer ...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfec...

FEATURES The all-new material releases a super-charged scent field attracting fish in a way never before seen Compressed flat nose for better hook...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles. FEATUR...

Paddle tail style feet beat the water with a sound bass want to crush Ultra-real look and lifelike HD Tru Colors for the ultimate frog fishing exp...

Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so m...

The Berkley PowerBait Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft gl...

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresi...

Resembles small darting fish fry ail quivers and pulses with the smallest jigging techniques Fish simply find it irresistible Designed for a horiz...