Products

8 inch stainless steel blades resist corrosion side release buttons prevent accidental blade release during operation Plugs into 12 volt vehicle p...

FEATURES Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing a...

FEATURES Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing a...

7-inch XCD Fillet Knife: Made with stainless steel and a semi-flex blade, perfect for most game species. Rubber Fillet Mat: Portable and featur...

FEATURES EXTREME FIGHTING POWER FOR BIG GAME FISH Super Strong – Incredible strength for confidence and control Shock Resistant – Controlled stre...

FEATURES Fully adjustable with mounting bracket Securely holds all types of rods Tough polypropylene construction Mounts on the side or top of gun...

Easy to use top water lure Durable, cupped propeller tail Enhanced propeller surface area for maximum surface disturbance Swims straight at a vari...

FEATURES Patent pending PowerBait® Honey Comb Technology - increases durability without sacrificing action Runs true without blowout at slow to m...

The Dough Rider revolutionizes inline spinners by combining flash, vibration, and scent in one lethal package. Traditional spinners catch attent...

The Dough Rider revolutionizes inline spinners by combining flash, vibration, and scent in one lethal package. Traditional spinners catch attention...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates...

The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individua...

FEATURES Kit Features: Flicker Shad size 7 in five of the most used colors Colors Included: Black Silver, Firetiger, Blue Tiger, Pearl White &...

FEATURES 3 Pack Kit Available in shad-based and craw-based forage matching colorways Classic flat side profile mimics a variety of species and cr...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Authentic Cricket Profile: Crafted with a realistic cricket body shape featuring the distinctive segmented design and natural proportions that p...

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in sof...

Traditional proven shape Replaces live leeches for durable, long lasting results Great action on slow retrieve

Each bait has a natural presentation in action, scent, and taste Replaces live Minnows for durable, long lasting results Expand your strike zone w...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Fortified with Gulp! flavor chunks– natural bait scent and flavor Gulp! chunks creates large scent field Preformed into optimal nuggets making it ...

Realistic Corn Kernel Profile: Crafted with an authentic corn kernel shape featuring the distinctive plump, rounded design and natural texture t...