Products

Your Go-To Cup Holder for the Water Keep your favorite drink—and your essential gear—within easy reach with the YakAttack MultiMount Cup Holder. De...

The Yakima Double Flash Rooster Tail is designed with dual spinning blades that create extra flash and vibration, helping attract fish from...

The Original Rooster Tail with treble hook.  Unique Spinning ActionIn-Line Weighted Body DesignPulsating Hackle Tail Attracts Fish1/32 oz (202 mode...

The Yamamoto Covert Craw is just as sneaky as it sounds. Based on a popular Japanese design, the 2.5'' Covert Craw can be used on a Ned rig or as a...

The 3.25" Slinko from Yamamoto is a bite-sized version of the original 5.5" Slinko. Built using the same Mega Floater Formula that makes its bigger...

The Yamatanuki just got a little bugged out. Yamamoto’s all-new Nuki Bug is everything anglers love about the Yamatanuki, but with the addition of ...

The Yamamoto Hinge Minnow delivers the premium quality and fish-catching performance anglers have come to expect from one of the most respected nam...

The Yamamoto Covert Senko takes the original fish-catching profile of the legendary Senko and adds a completely new dimension of movement and under...

Built to blur the line between finesse and reaction, the Yamamoto 4.75” Dagger Minnow alternates between a natural sway and a high-pitch roll to tr...

The Yamamoto Fuzzy Nuki offers flipping and pitching anglers a heavy soft plastic option with added visual appeal and secondary movement, designed ...

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-...

The Yamamoto Fuzzy Senko Soft Bait gives bass a familiar look with an added twist, combining the proven Senko silhouette with fine-threaded skirt m...

The Yamamoto Single Tail Grubs have been a classic bait for years for a reason. One of the most versatile baits ever created, they can be rigged a ...

The 3.5” Zako Slim from Yamamoto Baits is the perfect companion for smaller chatterbaits. Designed by Brett Hite, this updated version of the origi...

The Yamamoto Uni is designed to be irresistible to bass. An urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with ...

You've seen the Uni—now see it in full HD. Built with a new high-density HD TPE formula, the Uni HD takes the same size and proven fish-catching de...

When fish have seen it all, size and subtlety matter—and the Yamamoto Uni Mas delivers both. Expanding on the original Uni with a larger 20mm body,...

When you’re looking for the biggest bite in the lake, sometimes you have to take your bait to the max—and that’s exactly where the Uni Max was mean...

The Yama Bug from Yamamoto was built due to demand from our pros and incorporates their input into what would make the ultimate creature bait. The ...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being availabl...

These corrosion proof, milled aluminum line nippers have a spring loaded, ergonomic handle for enhanced dexterity and function. Anvil style jaws ea...

The Pin’s Minnow floating lures series is offered in a variety of natural colors and patterns to tempt game fish worldwide. They incorporate a dura...

Yo-Zuri Rattl'N Vibes are Yo-Zuri's original lipless crankbaits. Internal stainless steel balls give these lures a super loud rattle and increase c...

Yo-Zuri's 3DR-X Popper features internationally patented 3D internal prism scale finishes that sends off light in all directions. This is a compact...