Products

Deadsticking perfected. Fish smarter beneath the ice with the BaitStriker Combo. The BaitStriker reel features the exclusive BaitStriker Switch, le...

The 13 Fishing FreeFall Ghost Reel features the revolutionary FreeFall trigger that allows hard water anglers to hit specific depths, and get insta...

Take control of the ice. This rod and reel combo delivers unmatched sensitivity, smooth performance, and comfortable handling so you can feel ever...

Strike with precision. Reel with control. Every move flows effortlessly, every catch counts. Force keeps you in rhythm with the bite, letting you r...

Stay toasty, the Heatwave is ideal for anglers that want to ensure their success on the water. Whether hole hopping or making them pay in the shack...

Legend tells us of a place, somewhere outside the range of Uber and WiFi signals, where outlet malls and vegan juice bars cease to exist. It’s a pl...

Feel every strike with precision and control. Surge’s responsive blank and smooth guides let you connect with the action instantly, while the comf...

The Snitch Ice Rod is perfect for any ice angler, from beginner to expert. The rod incorporates Flex-Core tip technology making it ultra-sensitive,...

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every...

Featuring solid Toray blanks and ALPS thin wire guides, these rods are sure to feel every bite. It is outfitted with an Evolve traction control...

The high-function hitman series, the Wicked has been remade from the core of its DNA. Taking the advice of the industry’s most educated ice fishing...

13 Fishing Widow Maker Ice Rods are made with Premium EVA handles and ALPS thin wire double diamond coated guides for the precision and durability ...

Loaded Dice will stretch and flex no matter how you rig them. This allows them to stay on the hook fish after fish and won't sling off! Marinated i...

Whether you're hover rigging with forward-facing sonar, drop-shotting deep structure, or slow-rolling for giants, the Panorama adapts to any techni...

The Provoke series of jerkbaits, meticulously crafted by our top professionals, now includes two versatile sizes: the Provoke 106DD and the new Pro...

The Unit 24 isn’t just another crankbait—it’s a bold new weapon for unlocking the strike zone in the deepest parts of the lake. Built with a massiv...

*Simulation pictured.  Actual color may vary slightly.  Call or stop in for more details*   Crafted by avid Colorado anglers, the VAYA series...

Crafted by avid Colorado anglers, the VAYA series debuts an all-new technical look and feel paired with outstanding performance. The partially-port...

VAYA: Spanish for ‘Go!’, as in go outside, go explore, go fishing! Crafted by avid Colorado anglers, the VAYA series debuts an all-new technical l...

Made with high quality Mustad hooks and big oversized 3D eyes that will create a bigger target and elicit more bites. These Big Eye jig heads will ...

1.75″ bait size 12 baits per pack Club shape with fluttering tail

“The Shank” is a durable soft bait features a smaller profile with an incredibly vibrant tail action that mimics bait fish. This will be sure to p...

Say hello to the AccuSharp Knife and Tool Sharpener – the number one rated, and best-reviewed sharpener on the market. This is the perfect knife sh...

A brand new style of jigging minnow packed with unprecedented features. Rattling google eye glass chamber and through body brass hammer provide ul...