New Arrivals

The Teeny Pop-R is a legendary topwater bait that produces two distinctly different sounds and actions depending on if the angler is holding the ro...

Only the original Pop-R has the faith of America's top water angler - Zell Rowland. Once referred to as 'The Secret Bait of the Pros,' now everyon...

Rebel redefines ultralight lures with the microCritters Series of baits. Available in three colors, which includes chrome and trout styles mimickin...

The Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of ...

The ultra-light Rebel Wee-Crawfish is one of the most popular fishing lures in the world. Its small life-like profile entices bass, trout and panfish.

The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or ...