Hills Creek Lake Favorites

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become ...

Our top selling soft plastic for catching crappies! A must have for any panfish box. • UNIQUE SPLIT TAIL STAYS OPEN: Body has very little action bu...

The ultimate Micro Finesse soft swimbait. The Eurotackle B-Vibe is a paddle tail lure with ribbed body will provide an extremely natural swimming a...

DESCRIPTION Time and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks...

• HOLDS PLASTIC BETTER: Barbs on the side holds plastic better than other style barbs • SHARP BLACK NICKEL HOOK: Extra sharp black nickel size 3 ji...

Each bait has a natural presentation in action, scent, and taste Replaces live Minnows for durable, long lasting results Expand your strike zone w...

Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers...

The Caperlan FRG is not your average Frog.Developed by our team of designers and avid Bass fishing anglers, the FRG was made with versatility, real...

Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while s...

Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers...

The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" act...

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

Like fishing shallow? The KVD 1.5 shallow running squarebill is the bait for you. This bait is designed to bounce off of rocks in extremely shallow...

A proven fish-catcher when targeting pressured shallow water bass, the Strike King KVD Elite 1.5 Squarebill Crankbait has undergone an Elite Series...

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresi...