Soft Baits

The Strike King Final Copy Weedless Swimbait is the ultimate companion for anglers seeking durability, versatility, and performance. Crafted from...

The GABARIN was developed after thorough testing against monsters that have completely given up on the monotonous lures of conventional frogs. The ...

The GABARIN was developed after thorough testing against monsters that have completely given up on the monotonous lures of conventional frogs. The ...

The Scentsation Thresher Worm from Big Bite Baits is a drop shot worm that smallmouth can’t seem to leave alone. The 4″ Thresher Worm has a short, ...

Completely free of plastisols, environmental hormones and other toxins. Floating. Scented. Super stretchy and long lasting.

Great for targeting big fish that are feeding on shad, the LIVETARGET ICT Unrigged Shad Swimbait is injected with a multi-color laminate technology...

Live core manufacturing method By adopting a two-layer structure in which the core part and the main body part are molded separately, a realistic ...

Loaded Dice will stretch and flex no matter how you rig them. This allows them to stay on the hook fish after fish and won't sling off! Marinated i...

The Evergreen Last Ace is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic...

This unique top water bait has all the attributes to catch big fish. Live Target has combined the realistic Shiner profile with a weedless hollow b...

The downsized cousin of the Zoom Ultra Vibe (UV) Speed Craw. This tiny baits makes a perfect trailer for small finesse jigs, or fish it on a ned h...

The Yamatanuki just got a little bugged out. Yamamoto’s all-new Nuki Bug is everything anglers love about the Yamatanuki, but with the addition of ...

The Yamamoto Covert Craw is just as sneaky as it sounds. Based on a popular Japanese design, the 2.5'' Covert Craw can be used on a Ned rig or as a...

Description The Bronzeye Frog 60 was designed by MLF Angler Dean Rojas. The Bronzeye Frog 60 has a real attitude and is a leaner meaner version...

The famous Eurotackle B-Vibe swimbait just got bigger with this new 3" version.After receiving a huge amount of request they now offer a B-Vibe des...

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, d...

The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...

Modeled after its bigger brother, the Reaction Innovations Petite Twerk channels all of the bass-catching action as the original – now in a bite-si...

Paddle tail style feet beat the water with a sound bass want to crush Ultra-real look and lifelike HD Tru Colors for the ultimate frog fishing exp...

The Eurotackle Metacraw has been designed to be effective vertically or for cast/retrieve technique. We built this soft lure with a compact body an...

CRAZY COUSIN of Rage Craw, the Rage Luau Craw loves to switch things up and offer a new presentation to highly pressured fish SOFT PLASTIC SKIR...