Soft Baits
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Keitech Shad Impact
The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains a...
View full detailsYamamoto Slim Zako
The 3.5” Zako Slim from Yamamoto Baits is the perfect companion for smaller chatterbaits. Designed by Brett Hite, this updated version of the origi...
View full detailsBerkley PowerBait Maxscent Stank Bug
Behold, the Berkley MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven seaso...
View full detailsBerkley PowerBait Maxscent Crud Craw
When high action, scent dispersion, and taste make all the difference; the Berkley MaxScent Crud Craw catches em'. With maximum water disturbance s...
View full details6th Sense Panorama
Whether you're hover rigging with forward-facing sonar, drop-shotting deep structure, or slow-rolling for giants, the Panorama adapts to any techni...
View full detailsCaperlan Frog
The Caperlan FRG is not your average Frog.Developed by our team of designers and avid Bass fishing anglers, the FRG was made with versatility, real...
View full detailsACC Crappie The Club
1.75″ bait size 12 baits per pack Club shape with fluttering tail
Strike King Pinger Minnow
Designed with Forward Facing Sonar techniques in mind, the Strike King Pinger Minnow is pre-rigged for a flawless presentation every time right out...
View full detailsLunkerhunt Furenzy Mouse
Introducing the Furenzy Mouse – the ultimate hollow body topwater bait designed to revolutionize your fishing experience. Crafted with precision an...
View full detailsStrike King Rage Tail Grub
The Rage Tail® series' unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and...
View full detailsBig Bite Baits Nekorama
Designed in conjunction with MLF pro Drew Gill, the Big Bite Baits Nekorama is a 7” worm built to be THE ultimate Neko worm. Incorporating features...
View full detailsJackall Kaera S2 Beat Frog
A specially tuned version of the legendary Kaera, the Jackall Kaera S2 Beat Frog features a bladed attachment that amplifies action and acoustic a...
View full detailsJackall Kaera Hollow Body Frog
Designed to not only draw big strikes, but to capitalize on them as well, the Jackall Kaera Frog delivers the perfect blend of form and function. B...
View full detailsStrike King Filler Worm
FEATURES The Strike King Filler Worm is a 6-inch worm that is designed for a drop shot rig, but also excels in other finesse applications, suc...
View full detailsMissile Baits Ned Bomb
The Ned Bomb utilizes the ribs and thin beaver shaped tail to give anglers something they don’t have in a Ned bait - a bait that has subtle action ...
View full detailsMissile Baits Craw Father
The Craw Father is the offer that no bass can refuse. This 3.5” craw bait has subtle thumping action in the claws when moved through the water. The...
View full detailsSpro Bronzeye Pop 40
The Bronzeye Pop 40 was designed by MLF Angler Dean Rojas. With the Bronzeye Pop 40, you can walk the dog, pop it, chug it or dead stick it to catc...
View full detailsRapala Crush City Ned BLT
Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to f...
View full detailsGary Yamamoto Cowboy
The Yamamoto Cowboy has the same heavy body as the large Flappin’ Hog with improved action. The Cowboy has the bulkiest profile and the most action...
View full detailsMegabass MagDraft Freestyle
Description The MagDraft Freestyle is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut ...
View full detailsStrike King KVD Zeus Worm
Strike King’s Zeus Worm is an extra large 9.5-inch worm that is developed with the advanced Perfect Plastics pouring system to create vivid, strike...
View full detailsBerkley Gulp Nightcrawler
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...
View full detailsBerkley MaxScent Lil' Trooper
DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...
View full detailsSavage Gear 2 1/2" Ned Craw
Designed to mimic the small crawfish that bass feed on in cold climates, the Savage Gear NED Craw is the most realistic crawfish-imitation NED bai...
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