Soft Baits

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

DESCRIPTION The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TicklerZ is arguably the most effective Ned R...

A pre-rigged soft swimbait built for targeting kicker fish bites, the Strike King Final Copy Swimbait was rigorously designed and tested to create ...

The Strike King Scounbug is a compact, 3.5” crawfish imitation lure that is built with two Rage Flange pincers that wiggle and swim, imparting a li...

The silhouette and action mimics bait fish and crustaceans like no other lure. It has been used to win countless tournaments and piles of prize mon...

This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee...

The Mayfly Nymph Pack contains (4) bodies and (2) size 10 hooks [un-weighted].

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

Combining Daiwa’s precision detailing with Yamamoto’s legendary soft plastic, the Neko Macho utilizes high-density body and a bulbous tail for a la...

The Strike King® Rage Tail® Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-large pincers swirl and twirl for eye-cat...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall ha...

Vibrant colors, durability and an added Fire Worm tail for action, Fire Tubes are a must have for trout, panfish, walleye and bass anglers. Size 1...

The Frog Factory Sonic Boom is everything you’ve ever wanted in a frog. Designed by frog fishing guru Fred Roumbanis, the Sonic Boom has a super so...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...

Leo Sheng, host of Extreme Philly Fishing and Eurotackle are introducing this new EPF signature Micro finesse soft bait. The Eurotackle EPF Minno...

The Hollow Body Field Mouse is perfect for Bass and Pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effe...

The Trout Magnet TNT Kit is a collection of our 7 hottest colors. Perfect in almost every fishing condition, these colors are bright, popular, and...

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolin...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

1.75” Multi Species Bait The Fire Hellgrammite is a non-scented bait that is made to imitate real bugs. Durable, affordable with life-like action. ...

Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech body delivers lifelike buoyancy and extreme durabi...

The SLING SHAD is a highly refined fluke-style soft bait designed for pressured waters and finesse presentations. Its dual-density, two-layer...

The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...