Soft Baits

Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech body delivers lifelike buoyancy and extreme durabi...

The Big Bite 4″ Fuzzy Scentsation Stick is creepy, crawly, and killer on bass. The Fuzzy Scentsation Stick features thin “fuzzy” appendages designe...

Precisely built to achieve a sweeping left to right hunting action when rigged as a weightless soft jerk bait. Loaded with salt for longer casts, ...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...

“The Shank” is a durable soft bait features a smaller profile with an incredibly vibrant tail action that mimics bait fish. This will be sure to p...

FEATURES Patent pending PowerBait® Honey Comb Technology - increases durability without sacrificing action Runs true without blowout at slow to m...

Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of it's own. It's extremely versatile - all...

The Strike King Scounbug is a compact, 3.5” crawfish imitation lure that is built with two Rage Flange pincers that wiggle and swim, imparting a li...

The original baby shad provides the perfect combination of a solid body and a thin spear tail for enticing crappie and other game fish. Try holding...

Bulked up ElaZtech® claws are super-buoyant to float up at rest, displaying a crayfish's natural defensive posture. Anatomical realism continues w...

Description The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size all...

The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s the perfect size to te...

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but i...

DESCRIPTION The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TicklerZ is arguably the most effective Ned R...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

Vibrant colors, durability and an added Fire Worm tail for action, Fire Tubes are a must have for trout, panfish, walleye and bass anglers. Size 1...

Death Roe eggs are soft and deadly! Lifelike buoyancy Infused with an anise scent High-end, durable soft plastic Great for trout or salmon All pa...

The Gary Yamamoto Flappin' Hog is a compact creature/crayfish imitation that can be texas rigged, carolina rigged, or even used as a jig trailer. ...

FEATURES Unique segmented body for more vibration and swimming action More surface area for better scent dispersion Lifelike body/color detail and...

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

Unique belly design and belly weight help keel the bait on retrieve Paddle tail legs create subtle kicking action VMC Black Nickel hook

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech TRD body for nonstop action and standout buoyancy. Cut it in half for two f...

The SLING SHAD is a highly refined fluke-style soft bait designed for pressured waters and finesse presentations. Its dual-density, two-layer...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...