Soft Baits

The Large Helgrammite Pack contains (4) 2.75" bodies and (2) 1/64oz size 6 long-shank hooks. The Small Helgrammite Pack contains (4) 1.2...

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamline...

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've ...

• PERFECT SIZE: This small crawdad mimics the size of a very small crawfish • UNIQUE ACTION: The shad dart head allows for a slow fall and unique a...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is...

2.5 in  Durable, affordable, life-like The Fire Minnow is a non-scented bait that’s designed for twitching, jigging, ice fishing, dead drifting, dr...

Eurotackle has revisited the classics and is excited to introduce the ultimate Micro Finesse Eurotube. This soft lure was designed to be a unique a...

This is the original Curly Tail® lure. A generation of fishermen have been catching record fish on the versatile Mister Twister® Curly Tail®. It ca...

Size: 0.94" (24mm) 8 per pack.Wonderful trout, crappie, panfish & ice fishing baits! The DAPPY plastic is so soft that these actually have acti...

Pautzke’s new versatile Fire Worms are effective for panfish, trout, steelhead and salmon. Fire Worms can be fished in creeks, lakes, rivers and p...

Each bait has a natural presentation in action, scent, and taste Replaces live Minnows for durable, long lasting results Expand your strike zone w...

The Berkley PowerBait Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft gl...

The Crappie Magnet Roo is a small profile and split tail bait that mimics a tiny shad. The unique pouch in belly holds scent, Crappie Magnet Slab B...

FEATURES Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing a...

The Yamamoto Fuzzy Nuki offers flipping and pitching anglers a heavy soft plastic option with added visual appeal and secondary movement, designed ...

Weighing in at 3/4oz and a snack-sized 5in, the Magdraft 5in swimbait delivers that irreplaceable head-shaking, tail-thumping action that captivate...

Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so m...

All Nikko baits are manufactured in Nikko’s own factories in Japan with a level of detail and quality Japan is famous for. With  proprietary floati...

DESCRIPTION The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generati...

Craw: Features -Compact and lifelike 3" crawfish imitation has proprietary fur embedded claws which attracts more fish and is ideal for Ned rig a...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...