Soft Baits

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75-inch LarvaZ features oversized, bulbous eyes, wispy thin legs and a seg...

One of the most explosive, highest action worms in the Strike King line-up. The Rage Menace Worm hits the water with six inches of fury and dynamic...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

The long-awaited, bottom-scuttling stealth craw has arrived. SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing i...

The uncanny bite-getting performance of the original 3” model has been upgraded to a meaty 4.2” version specifically for North American waters. Ma...

The SoMolly is the perfect finesse worm for a drop shot and can also be rigged on a jighead. It features a ribbed body, flat side, and the tail has...

Pro and avid anglers have been modifying their skirted frogs for years. The goal being to create a smaller target for bass to hone in on. Modificat...

Salt-impregnated, 10X Tough ElaZtech construction Stick bait/tube hybrid ideal for finesse applications Pairs perfectly with Finesse ShroomZ jighe...

Launch into a new age of soft baits with Missile Baits The 48 Stick Worm. With a nail weight in the rear, the durable (The) 48 Stick Worm produces ...

Co-designed by renowned pro anglers Kevin VanDam and Mark Zona, this eye-catching, 3.5-inch, large-bodied drop-shot lure features a bulky profile a...

This salt-impregnated Flip-N-Tube is designed especially for flippin‘ and pitching. Strike King®'s innovative Flip-n-Tubes feature a special patent...

Frog Kit 1 Plopper Trailer & 2 Frog Rattles 3/8 oz 1 3/4 in. Floating Upgrade any hollow body frog with the new River2Sea Rattle or Plopp...

High buoyancy keeps bait in the strike zone Lifelike appearance Great on spinner harness

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose an...

KVD Perfect Plastics by Strike King® are simply the BEST soft plastic lures on the market, in our humble opinion! Their exclusive blend of ingredie...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...