Soft Baits

Excellent for walleyes and bass Great on spinner rigs and weedless jigheads Features Gulp! extreme scent dispersion Expand your strike zone with G...

Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers...

The Lunkerhunt Lunker Frog is the most life like frog currently available in the industry. The Lunker Frog replicates an adult frog and has swimmin...

This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee...

DESCRIPTION The slim, shad-shaped body, thin tail, and superior action of the 4" Finesse ShadZ make them ideal for drop-shotting, Ned rigs, split...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose an...

KVD Perfect Plastics by Strike King® are simply the BEST soft plastic lures on the market, in our humble opinion! Their exclusive blend of ingredie...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall h...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

The Lunkerhunt Prop Frog is an extremely efficient fish catcher. It has been designed to fish where other prop lures with exposed hooks cannot. Pad...