Soft Baits

The Strike King Mr. Crappie Maribou Sausage Spin features a 3/4-inch hammered willow leaf blade that glimmers and creates commotion when retrieved...

The uncanny bite-getting performance of the original 3” model has been upgraded to a meaty 4.2” version specifically for North American waters. Ma...

The Dark Sleeper swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tail action. With ...

Purposefully built for use with bladed vibrating jigs Patent Pending "Honey Comb" technology allows the jig or angler to drive the perfect action ...

The SoMolly is the perfect finesse worm for a drop shot and can also be rigged on a jighead. It features a ribbed body, flat side, and the tail has...

The Smasher is an outstanding drop shot bait with a unique design. The profile imitates a goby and other types of bait fish. The solid head allows ...

FEATURES The all-new material releases a super-charged scent field attracting fish in a way never before seen Ribbed body provides more surface ar...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...

FEATURES 2.75" stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent and flavor Designed to per...

The new 3.38” Rage Bug will become so important to avid anglers because it can put fish in the boat in so many different situations. The man who un...

Size = 3 ¼ inches Jig trailer/chunk Zoom’s largest chunk adds bulk and slows down your rate of fall Salt-impregnated The “Big Daddy” is a proven t...

Pro and avid anglers have been modifying their skirted frogs for years. The goal being to create a smaller target for bass to hone in on. Modificat...

Salt-impregnated, 10X Tough ElaZtech construction Stick bait/tube hybrid ideal for finesse applications Pairs perfectly with Finesse ShroomZ jighe...

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mist...

The Spicy Beaver has a tremendous thumping vibration while swimming making it the perfect choice when fish want a lot of action. The tails have bee...

Launch into a new age of soft baits with Missile Baits The 48 Stick Worm. With a nail weight in the rear, the durable (The) 48 Stick Worm produces ...

The 3.65” Baby D has a smaller, yet bulky, profile to flip and pitch but it also has finesse applications. When Texas rigging, the bait has a thin...

Description The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the ...

Co-designed by renowned pro anglers Kevin VanDam and Mark Zona, this eye-catching, 3.5-inch, large-bodied drop-shot lure features a bulky profile a...

This salt-impregnated Flip-N-Tube is designed especially for flippin‘ and pitching. Strike King®'s innovative Flip-n-Tubes feature a special patent...

Frog Kit 1 Plopper Trailer & 2 Frog Rattles 3/8 oz 1 3/4 in. Floating Upgrade any hollow body frog with the new River2Sea Rattle or Plopp...

High buoyancy keeps bait in the strike zone Lifelike appearance Great on spinner harness