Soft Baits

The perfect action chunk for Mini Jigs is here! Using Missile Baits shapes and signature patterns, the new 3" Mini D Chunk fits on any compact or f...

***DO NOT STORE WITH OTHER PLASTICS*** Topwater Buzzing Action TPE material allows for more durability. Size: 65mm, Weight: 5/8 oz. Hook: Gamakats...

The Maxie Waxie looks unassuming, but definitely packs a punch. This bait is a small, grub shaped bait with two strands of rubber through the cente...

When you're facing post-frontal conditions and the bass have lockjaw, downsize to a Bitsy Tube! The Strike King®'s Bitsy Tube® is the perfect fines...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Clean...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided rib...

Three of the available six patterns feature floating claws that lift in a natural and slightly defensive posture - perfect for a ball head or NED h...

At first glance the 2.1” Flat Cat looks a little bit strange - but put it in the water and you’ll see why we’ve been using prototypes for years to ...

Put the Dropworm head to head against any dropshot bait in the industry and you’ll see that the movement of this bait is among the best. That alone...

The Yamamoto Scope Shad was designed to be the perfect tool for forward-facing sonar. However, the minnow bait is more than another among the new f...

The Z-Man Gobius Swimbait is a pre-rigged goby imitation that boasts an extraordinary lifelike appearance. Designed with exquisite attention to det...

Featuring a pintail baitfish profile specifically designed for use as a chatterbait trailer, the Z-Man Chatterspike has pronounced V-shaped ridges ...

The Big Gabot features a catamaran mouth to power pinpoint splash-walking action, redesigned weight and internals for improved durability and perfo...

The Yamamoto Cowboy has the same heavy body as the large Flappin’ Hog with improved action. The Cowboy has the bulkiest profile and the most action...

Description The MagDraft Freestyle is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut ...

At 8” and over 3oz, the MagDraft is large meal meticulously crafted for a thumping tail action that travels through the body, giving the head a sub...

Leo Sheng, host of Extreme Philly Fishing and Eurotackle are introducing this new EPF signature Micro finesse soft bait. The Eurotackle EPF Minno...

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75-inch LarvaZ features oversized, bulbous eyes, wispy thin legs and a seg...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being availabl...

One of the most explosive, highest action worms in the Strike King line-up. The Rage Menace Worm hits the water with six inches of fury and dynamic...

The Hollow Body Field Mouse is perfect for Bass and Pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effe...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

The long-awaited, bottom-scuttling stealth craw has arrived. SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing i...

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator...