Soft Baits

It ended up as a great all-around bait! This swimbait-style bait has an impressive action and profile that fish find irresistible. A segmented body...

DESCRIPTION The slim, shad-shaped body, thin tail, and superior action of the 4" Finesse ShadZ make them ideal for drop-shotting, Ned rigs, split...

(28) Bodies (8) 1/32oz Slayer Jig Heads The Arms Family Slayer Kit is the go-to kit for pond and creek fishing.  This deadly lure now is available ...

Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing all your f...

The all-new material releases a super-charged scent field attracting fish in a way never before seen Even looks like the proven old pork rinds Gre...

The Strike King® KVD Perfect Plastics Game Hawg has a lithe, supple, totally natural build that allows it to slither cleanly through vegetation wit...

The FishLab Rattle Frog Pro Series delivers powerful topwater performance for bass anglers targeting heavy cover. Designed to produce loud, aggress...

One time opportunity at the Shredder Jr! Unfortunately, the mold is not going to work going forward but their is a limited run of this unique soft ...

Missile Baits has created the most versatile hand poured finesse straight worm and it is being made by Roboworm. At 6” long, the proportions of the...

The Strike King Rage Hawg is a versatile and highly effective fishing bait, designed with a slim profile to excel in a variety of techniques, inclu...

The Yama Bug from Yamamoto was built due to demand from our pros and incorporates their input into what would make the ultimate creature bait. The ...

When high action, scent dispersion, and taste make all the difference; the Berkley MaxScent Crud Craw catches em'. With maximum water disturbance s...

Great for targeting big fish that are feeding on shad, the LIVETARGET ICT Unrigged Shad Swimbait is injected with a multi-color laminate technology...

Live core manufacturing method By adopting a two-layer structure in which the core part and the main body part are molded separately, a realistic ...

The Yamamoto Covert Craw is just as sneaky as it sounds. Based on a popular Japanese design, the 2.5'' Covert Craw can be used on a Ned rig or as a...

Description The Bronzeye Frog 60 was designed by MLF Angler Dean Rojas. The Bronzeye Frog 60 has a real attitude and is a leaner meaner version...

Paddle tail style feet beat the water with a sound bass want to crush Ultra-real look and lifelike HD Tru Colors for the ultimate frog fishing exp...

Designed to pair perfectly with the Micro Shad HeadZ, the 2" Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie,...

At first glance the 2.1” Flat Cat looks a little bit strange - but put it in the water and you’ll see why we’ve been using prototypes for years to ...

Put the Dropworm head to head against any dropshot bait in the industry and you’ll see that the movement of this bait is among the best. That alone...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being availabl...

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator...