Soft Baits

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

Shorter, fatter trout-attracting worm Unique shape is great for wacky rigs Features Gulp! extreme scent dispersion

The Ned Bug is intended to be fished like a normal NED bait but with a unique fish-catching profile. When the Ned Bug is threaded onto our Ned Head...

The Yamatanuki just got a little bugged out. Yamamoto’s all-new Nuki Bug is everything anglers love about the Yamatanuki, but with the addition of ...

CRAZY COUSIN of Rage Craw, the Rage Luau Craw loves to switch things up and offer a new presentation to highly pressured fish SOFT PLASTIC SKIR...

SMALL PROFILE shad pole style swim bait with 1.5" body CURLY grub style tail creates more water displacement to encourage more bites SLOWER CA...

Three of the available six patterns feature floating claws that lift in a natural and slightly defensive posture - perfect for a ball head or NED h...

The Z-Man TRD GobyZ is a wide-bodied swimbait designed to mimic the invasive round goby and other bottom-dwelling forage such as stone cats, bullhe...

The hottest swimbait to come out of Japan, Jackall designed the Dunkle with one goal: catch the largest bass in the lake. The Dunkle’s subtle kicki...

The Jackall I-Shad, a secret for years, has been brought to the States from Japan. Designed to swim like an unthreatened baitfish, the I-Shad trick...

The Yamamoto Single Tail Grubs have been a classic bait for years for a reason. One of the most versatile baits ever created, they can be rigged a ...

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75-inch LarvaZ features oversized, bulbous eyes, wispy thin legs and a seg...

One of the most explosive, highest action worms in the Strike King line-up. The Rage Menace Worm hits the water with six inches of fury and dynamic...

The uncanny bite-getting performance of the original 3” model has been upgraded to a meaty 4.2” version specifically for North American waters. Ma...

Featuring a patent-pending adaptation of the dorsal fin weed guard pioneered by the dark sleeper, the Sleeper Gill can be sent where others fear to...

The Keitech original two-tone color injection process uses different types of salted plastics to achieve better balance and action.

Salt-impregnated, 10X Tough ElaZtech construction Stick bait/tube hybrid ideal for finesse applications Pairs perfectly with Finesse ShroomZ jighe...

The Smallie Beaver is a great alternative to the Sweet Beaver when fishing conditions get tough. It has all the same great qualities of the Sweet B...

DESCRIPTION When rigged Texas style, on a drop shot rig, or on a shaky head, salt-impregnated Finesse WormZ's soft body and natural action are id...

Co-designed by renowned pro anglers Kevin VanDam and Mark Zona, this eye-catching, 3.5-inch, large-bodied drop-shot lure features a bulky profile a...

This salt-impregnated Flip-N-Tube is designed especially for flippin‘ and pitching. Strike King®'s innovative Flip-n-Tubes feature a special patent...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose an...