Soft Baits

It ended up as a great all-around bait! This swimbait-style bait has an impressive action and profile that fish find irresistible. A segmented body...

Combining “toad-ily” awesome design with Strike King’s uncompromising level of quality, the Strike King Super Toad delivers incredible standalone p...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has...

Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence. It's super hig...

Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing all your f...

The Strike King® KVD Perfect Plastics Game Hawg has a lithe, supple, totally natural build that allows it to slither cleanly through vegetation wit...

Description The Bronzeye Frog 60 was designed by MLF Angler Dean Rojas. The Bronzeye Frog 60 has a real attitude and is a leaner meaner version...

The famous Eurotackle B-Vibe swimbait just got bigger with this new 3" version.After receiving a huge amount of request they now offer a B-Vibe des...

Paddle tail style feet beat the water with a sound bass want to crush Ultra-real look and lifelike HD Tru Colors for the ultimate frog fishing exp...

The unique shape of the Strike King Mr. Crappie Sausage Head jig can help you catch more fish. It swims in perfect balance whether cast or vertical...

Designed to pair perfectly with the Micro Shad HeadZ, the 2" Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie,...

At first glance the 2.1” Flat Cat looks a little bit strange - but put it in the water and you’ll see why we’ve been using prototypes for years to ...

Put the Dropworm head to head against any dropshot bait in the industry and you’ll see that the movement of this bait is among the best. That alone...

The Z-Man Gobius Swimbait is a pre-rigged goby imitation that boasts an extraordinary lifelike appearance. Designed with exquisite attention to det...

Featuring a pintail baitfish profile specifically designed for use as a chatterbait trailer, the Z-Man Chatterspike has pronounced V-shaped ridges ...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being availabl...

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator...

The Strike King Mr. Crappie Maribou Sausage Spin features a 3/4-inch hammered willow leaf blade that glimmers and creates commotion when retrieved...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with th...

Excellent for walleyes and bass Great on spinner rigs and weedless jigheads Features Gulp! extreme scent dispersion Expand your strike zone with G...

Traditional proven shape Replaces live leeches for durable, long lasting results Great action on slow retrieve

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in sof...