Soft Baits

A specially tuned version of the legendary Kaera, the Jackall Kaera S2 Beat Frog features a bladed attachment that amplifies action and acoustic a...

FEATURES The Strike King Filler Worm is a 6-inch worm that is designed for a drop shot rig, but also excels in other finesse applications, suc...

The Mr. Crappie Shoo Shiner hand-tied feather jig is designed for the all-around angler with panfish as their target. The Teen-Zee Sausage Head Jig...

This is the bait that started it all at Case Plastics! The "Mad Tom" is commonly called a "Willow Cat" which looks like a baby catfish. This natura...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...

FEATURES The all-new material releases a super-charged scent field attracting fish in a way never before seen Compressed flat nose for better hook...

Description The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues t...

Description The Bronzeye Pop 60 was designed by MLF Angler Dean Rojas. Now you can own and fish the same lure that Dean Rojas used to win the B...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

The Lunkerhunt Prop Frog is an extremely efficient fish catcher. It has been designed to fish where other prop lures with exposed hooks cannot. Pad...

A unique straight-tail shad profile excellent for a variety of micro finesse applications, the Z-Man Stingerz features a thick body that tapers to ...

The all-new material releases a super-charged scent field attracting fish in a way never before seen Great action on drop shot rig Length and supp...

Whether you're hover rigging with forward-facing sonar, drop-shotting deep structure, or slow-rolling for giants, the Panorama adapts to any techni...

This unique top water bait has all the attributes to catch big fish. Live Target has combined the realistic Shiner profile with a weedless hollow b...

Introducing the Furenzy Mouse – the ultimate hollow body topwater bait designed to revolutionize your fishing experience. Crafted with precision an...

The Rage Tail® series' unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and...

The Convict Crawler is the deadliest wacky trout worm on the market! This Crawler is 3" long and tappers at each end to create the most dramatic ac...

The Craw Father is the offer that no bass can refuse. This 3.5” craw bait has subtle thumping action in the claws when moved through the water. The...

These Dobsonfly larvae are aquatic, living in streams. Smallmouth bass love them! Be warned though, the live hellgrammite is one ferocious looking ...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to f...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Clean...

Similar to the popular Trout Attack, this smaller size was built for wintertime ice fishing and for finesse situations in open water. This micro sw...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...