Soft Baits

Bulked up ElaZtech® claws are super-buoyant to float up at rest, displaying a crayfish's natural defensive posture. Anatomical realism continues w...

This is the original fish catcher other plastic lures have tried so hard to imitate. Rig it anyway you can imagine. The action of the original Mist...

The Tungsten Eye Hole Pop-Eye Jig combines a fast-falling tungsten head with hand-tied feathers for lifelike motion that triggers strikes when noth...

The Freedom Flyers are the new minnow to roll bass into the boat. The unique soft plastic design of the Freedom Flyer creates rolling and darting a...

The SWAG LT Swimbait combines a wide, stable swim action with a versatile Over/Under Line-Through harness for dorsal or belly hook rigging. Built f...

The HAZE-ST is engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum ...

Modeled after its bigger brother, the Reaction Innovations Petite Twerk channels all of the bass-catching action as the original – now in a bite-si...

The Yamamoto Cowboy has the same heavy body as the large Flappin’ Hog with improved action. The Cowboy has the bulkiest profile and the most action...

Description The Hazedong Shad’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets with its ...

Designed for hard-thumping action with a medium-slow to medium retrieve, Magdraft's tail kicks into gear quickly, sending vibrations throughout the...

FEATURES The all-new material releases a super-charged scent field attracting fish in a way never before seen Ribbed body provides more surface ar...

FEATURES 2.75" stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent and flavor Designed to per...

Here is the perfect panfish lure. Rig to a 1/32 oz. Jighead and work it around submerged brush piles. Or add a spinner blade for flash and vibratio...

Description The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lak...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail ...

Like all Yamamoto baits, the Kreature comes packed with salt, adding both flavor and weight. This big profile bait feature flailing arms and a ski...

The Lunkerhunt Lunker Frog is the most life like frog currently available in the industry. The Lunker Frog replicates an adult frog and has swimmin...

FEATURES Unique segmented body for more vibration and swimming action More surface area for better scent dispersion Lifelike body/color detail and...

A downsized version of the original, the Missile Baits Baby D Stroyer delivers versatile, fish-catching performance that will find a home in every ...

The Z-Man Fuzzy NuggetZ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked. Its 12-sided ElaZtech bo...

1.75″ bait size 12 baits per pack Club shape with fluttering tail