Soft Baits

Weighing in at 3/4oz and a snack-sized 5in, the Magdraft 5in swimbait delivers that irreplaceable head-shaking, tail-thumping action that captivate...

The SLING SHAD is a highly refined fluke-style soft bait designed for pressured waters and finesse presentations. Its dual-density, two-layer...

Description The Hazedong Shad’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets with its ...

Designed for hard-thumping action with a medium-slow to medium retrieve, Magdraft's tail kicks into gear quickly, sending vibrations throughout the...

The HAZE-ST is engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum ...

The GABARIN was developed after thorough testing against monsters that have completely given up on the monotonous lures of conventional frogs. The ...

The GABARIN was developed after thorough testing against monsters that have completely given up on the monotonous lures of conventional frogs. The ...

The Big Gabot features a catamaran mouth to power pinpoint splash-walking action, redesigned weight and internals for improved durability and perfo...

Description The MagDraft Freestyle is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut ...

At 8” and over 3oz, the MagDraft is large meal meticulously crafted for a thumping tail action that travels through the body, giving the head a sub...

The long-awaited, bottom-scuttling stealth craw has arrived. SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing i...

The uncanny bite-getting performance of the original 3” model has been upgraded to a meaty 4.2” version specifically for North American waters. Ma...

Featuring a patent-pending adaptation of the dorsal fin weed guard pioneered by the dark sleeper, the Sleeper Gill can be sent where others fear to...

The Dark Sleeper swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tail action. With ...