New Arrivals

The ultimate Micro Finesse soft swimbait. The Eurotackle B-Vibe is a paddle tail lure with ribbed body will provide an extremely natural swimming a...

FEATURES Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing a...

FEATURES Ribbontail design swims naturally on the fall with twitches and short hops Soft but firm texture irresistible to fish Ideal for fishing a...

The Z-Cranker is considered as the most effective medium diving micro crankbaits on the market. Reaching up to 5 feet in depth, this high quality h...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

A downsized version of the original, the Missile Baits Baby D Stroyer delivers versatile, fish-catching performance that will find a home in every ...

The Bomb Shot is a 4” bait that is based on the super popular D Bomb shape. The solid head makes for rigging options of nose hooking or Texas riggi...

The Micro Medussa has been designed to the perfect length, precise weight, and balance. The Micro Medussa's three irresistible tails have been desi...

The all-new material releases a super-charged scent field attracting fish in a way never before seen Great action on drop shot rig Length and supp...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is...

The all-new material releases a super-charged scent field attracting fish in a way never before seen Even looks like the proven old pork rinds Gre...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfec...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates...

D Bomb is a bulky 4 ” creature bait with a unique ribbed body that displaces lots of water resulting in a straight fall. The tails sail when left c...