New Arrivals

V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on sla...

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original ...

The Mr. Crappie® Thunder® from Strike King® features a skirt similar to a tube, however it also boasts a beefy, solid body that's capable of being ...

The Strike King® Rage Tail® Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-large pincers swirl and twirl for eye-cat...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail ...

The Arbogast Jitterbug is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitter...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall h...

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in ...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action....

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive desig...

Fortified with Gulp! flavor chunks– natural bait scent and flavor Gulp! chunks creates large scent field Preformed into optimal nuggets making it ...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive des...

The original C.P. Swing is arguably one of the most productive spinners of all time! Available in 3 colors and 6 sizes for trout, bass, pickerel, a...

Weight 3/5oz Size: 6 1/2 inches

The Lunkerhunt Pocket Frog™ is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimmin...

The Lunkerhunt Prop Frog is an extremely efficient fish catcher. It has been designed to fish where other prop lures with exposed hooks cannot. Pad...

The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. E...