New Arrivals

DESCRIPTION The slim, shad-shaped body, thin tail, and superior action of the 4" Finesse ShadZ make them ideal for drop-shotting, Ned rigs, split...

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but i...

DESCRIPTION The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TicklerZ is arguably the most effective Ned R...

DESCRIPTION An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer ...

Do as Denny Brauer does when he needs to generate some action quickly and tie on a Premier™ Pro-Model® Jig from Strike King®.

The Strike King Premier Plus features the exclusive Z-Man perfect skirt. The perfect skirt blooms wide and even, and the exclusive Magic Tail also ...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has...

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups an...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has ...

DESCRIPTION Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even m...

Two years of testing, tunning, and development have produced the best performing glide bait in its category. Its fine tuned action will quickly mak...

3D Scanned details will fool even the most vary predator fish and ensure you brutal attacks. Hard ultra-strong ABS body, Nylon Mesh joint with soft...

Premium Hi Carbon Steel chemically sharpened Needle Point hook and bucktail with tinsel fibers enhance visual attraction. 3D Holographic eyes. Th...

• PERFECT SIZE: This small crawdad mimics the size of a very small crawfish • UNIQUE ACTION: The shad dart head allows for a slow fall and unique a...

•DEADLY BAIT FOR ALL SPECIES: Designed just for trout but other species like them too •JERK BAIT ACTION: Long slender design is perfect for stop an...

The Mayfly Nymph Pack contains (4) bodies and (2) size 10 hooks [un-weighted].

Thomas Fighting Fish Spoons feature a unique bend and embossed scale pattern to create an action and flash highly irresistible to all types of game...

The Thomas Double Spinn is a unique twin-bladed, in-line spinner that is deadly on trout, and many other types of game fish and panfish. It is qua...

The Original Rooster Tail with treble hook.  Unique Spinning ActionIn-Line Weighted Body DesignPulsating Hackle Tail Attracts Fish1/32 oz (202 mode...

First issued a U.S. patent in 1946, the Buoyant is an erratic-action wobbler that imitates the darting motion of a frantic, fleeing baitfish. This...

The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accura...

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek...