New Arrivals

These strong smelling pre-made dough balls will drive a whole herd of catfish into big-time feeding frenzy. Specially formulated to hold firmly and...

Description The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size all...

Cortland’s Crown series mid-arbor disc drag fly reel is machined from aircraft grade aluminum and hard anodized for corrosion resistance. The Crown...

Ultra light, Super small, Blackbird Swivels are ideal for connecting leaders to the main line. Whether Steelhead fishing, Bass or Walleye, these ar...

This one piece, black float is ideal when stealth is required and is a perfect trotting float for Salmon and Steelhead. The Phantom is also excelle...

The Mini Medussa has been designed to the perfect length, precise weight, and balance. The Mini Medussa's three irresistible tales have been design...

Specifications:– 6.5 inch profile– Weight: 1-5/8 oz.– 3D holographic eyes– Body & lip construction is high impact ABS– Paint is auto body grade...

Built in the same tradition as the Believer™ and Stalker, the new Super Believer™ is a medium running crankbait with a replaceable soft plastic, li...

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolin...

Simplified Cull Clip Stainless Steel Spring Loaded One Hand Operation Removable Floats Color Coded Line Non-penetrating Clip Balance beam includ...

G-Juice - formerly known as U2 Pro Formula - was developed from over 15 years of research spent in the bait fish, fish transporting, and sportfishi...

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every...

The silhouette and action mimics bait fish and crustaceans like no other lure. It has been used to win countless tournaments and piles of prize mon...

Launch into a new age of soft baits with Missile Baits The 48 Stick Worm. With a nail weight in the rear, the durable (The) 48 Stick Worm produces ...

The 3.65” Baby D has a smaller, yet bulky, profile to flip and pitch but it also has finesse applications. When Texas rigging, the bait has a thin...

All Nikko baits are manufactured in Nikko’s own factories in Japan with a level of detail and quality Japan is famous for. With  proprietary floati...

DESCRIPTION A skirted, Midwest finesse-style mushroom jighead that's known to entice strikes in tough conditions, the ShroomZ Micro Finesse Jig's...

Kalin's Darter Jigs are “Lead Head Jigs” designed to meet all varieties of fishing applications and conditions.

In order to provide the best possible product in the best possible container and to totally eliminate evaporation, we are now offering Mend-it in g...

Hook-Eze works with a selection of knots and is suitable for a variety of Swivels, Hooks, Jigs and other Rigs. Make the most of your time on the wa...

Description The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lak...

Description The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues t...