New Arrivals

The New Forked BlingTail is an expansion of the concept that is behind the Bling Rabbit Strips. These tails have undergone rigorous field testing a...

If you want an angle to be right every time it can only be a 90°! Easily weighted with slotted beads or dumbbell eyes. Add more shanks for multiple...

Hali Ahvens are vertical jigging lures in bright, fish attracting colors.

Chrome-Alloy Swedish Stainless Steel blades for the Lazer Synthetic Ultra-Lite Hand Auger. Includes four blade screws for the 4" with 2 blades. Two...

The strongest, most durable small diameter ice braid. R8 Precision Braiding and fiber technology provide superior strength, roundness and line cons...

With stealth-like invisibility, this Hydrophobic/Water Repellent line boasts superior strength and handling and is low-stretch for optimal hook set...

The Swedish Pimple is a superb jigging lure that has been popular with fishermen since 1955. This type of lure has been widely used in Sweden for o...

Proven deadly on walleyes, saugers, perch and other predators. Short-shank Fire-Ball® design produces a compact live bait presentation ideal for v...

When vertically jigged the lure attracts fish from long distances while the dropper chain separates the bait from the lure for times when fish are ...

Featuring a slim, minnow-shaped body and precisely engineered diving lip, the KVD 100 comes equipped with treble hooks affixed to high quality spli...

From the erratic action and chip-resistant finishes to the 3D "look alive" eyes--no detail has been spared in developing and delivering a lineup of...

Beveled edges and tapered design offer an enticing fluttering action Holographic eyes UV Bright Finish reflects more light energy, strengthening t...

SPECIAL 100% FLUOROCARBON FORMULATED FOR ICE FISHING Low stretch formula for greater sensitivity and solid hooksets Thinner diameter for better lu...

The mono that thinks it's a braid™ is now on ice! The most abrasion resistant, supple and sensitive monofilament ever. Sufix® Advance™ Ice Monofila...

Coated braid that glides through the rod guides with ease. Low stretch, very sensitive, and affordable.

PREMIUM MONO FOR QUICK HOOKUPS Low stretch design for solid hook sets, better control of your jig Outstanding strength per diameter

The RECON 5 viewing system comes complete with everything needed to enjoy the world of underwater viewing. It features a 5” Screen with a multi- pu...