New Arrivals

Constructed with newly engineered SCII carbon fiber, and SCVI reinforcements, that is both stronger in flexural strength and lighter than its prev...

Constructed with newly engineered SCII carbon fiber, and SCVI reinforcements, that is both stronger in flexural strength and lighter than its pr...

The ‘No Tools Required’ fly reel is as simple as the name sounds. Introducing the all new NTR fly reel series. No fancy tools needed to change retr...

Made for flashy winging and flashy dubbing loops. Less is more.

13 Fishing Widow Maker Ice Rods are made with Premium EVA handles and ALPS thin wire double diamond coated guides for the precision and durability ...

The original baby shad provides the perfect combination of a solid body and a thin spear tail for enticing crappie and other game fish. Try holding...

Clam Pro Tackle Jigging Spoon Kits are designed with the hottest colors and some of the most popular spoon choices in the CPT line. These Jigging S...

It features a 90-degree XL hook with a larger tie-eye, stronger wire, and an increased hook gap for better hook-up percentage than other jigs. When...

The soft rubber Speed Bumps work great as bobber stops and for Carolina rigging. Sold 15 Stops Per 1 Pack.

Full cork and EVA handles provide long-lasting performance and comfort. Available in spinning and casting models in lengths and actions tailored to...

Nylon fibers for tailing on dries. Treated with Water Shed for floatability.

The HMKL’s first design was based on the universal profile of minnows but Daiwa tackle designer Kazuma Izumi has taken it much further choosin...

Platinum Black Swimbait hook with spring bait keeper, non-offset

The harness 2 point design makes it easy to attach the included straps from your shelter to the harness.

Adjustable braided bobber stop Works with mono, fluorocarbon, and braid

Balsa wood float Easy-to-rig spring Multi-color Hi-Vis bite indicator Classic teardrop shape

Balsa wood float brass grommets multi-color Hi-Vis bite indicator classic teardrop shape

Balsa wood float Brass grommets Multi-color Hi-Vis bite indicator Weighted floats have a weighted float base

Available in 3mm, 4mm, 5mm and 6mm sizes.

We’ve been a family-run company for 30 years, listening to our customers’ needs the entire time. Yep, we still pick up the phone when you call. And...

The Demon™ is like an institution among ice fishermen. In fact, some anglers never use another jig style… instead, they keep a variety of sizes and...

Internal brass rattle plus loud Kicker-Tail Fin makes it our loudest spoon yet Its flat-sided profile produces a tumbling action Angled body refle...

Salmon egg style, offset with up eye and a single slice

Sufix Performance Tip-Up Ice Braid is the standard in tip-up ice fishing line. Made with high tenacity polyester braid known as HTP™which provides ...