New Arrivals

FEATURES Pro-designed by Bassmaster Classic® Champion Skeet Reese Enticing finesse profile of a grub with the proven fast action of the Pit Boss s...

Supple Double Taper High Floating COLD TEMPERATURE Ideal use in 30-50 degree (F) temperatures WARM TEMPERATURE Ideal use in 50 - ...

A legend, reimagined. The next generation of Legend Tournament Bass is the latest in St. Croix Rod design, materials, and angler recognized feedbac...

A legend, reimagined. The next generation of Legend Tournament Bass is the latest in St. Croix Rod design, materials, and angler recognized fee...

Sniper is a great choice for spinning or casting tackle. It features triple resin processing to give it high abrasion resistance, low memory, supp...

UV-R processing to protect nylon from harmful UV rays. Supple, easy to handle. Moderate stretch minimizes shock. Uniform line diameter. Low memory ...

Perfect for Weedless Neko-Wacky Rigging! 3° Offset Point. Resin Closed Eye. Long Shank. Wide Gap. Forged. Fluorocarbon Weed Guard.

The X-Rap® Deep rockets towards the bottom with all positive characteristics that has made the X-Rap® legendary; prominent scales and lateral line ...

At a mere 1/8 oz. the Ultra Light Shad is the smallest, headstrong shad bait Rapala® makes. Small in size, but not in features, like a precision in...

Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily bac...

The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for in...

The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. Th...

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Mi...

FEATURES The all-new material releases a super-charged scent field attracting fish in a way never before seen Ribbed body provides more surface ar...

This small crankbait has a superior combination of casting distance, swimming action, maneuverability, and real life-life profile. It works in high...

Constructed with newly engineered SCII carbon fiber that is both stronger in flexural strength and lighter than its previous formulation. Built wi...

WATER: Freshwater / SaltwaterLINE: FloatingTAPER: Weight ForwardLENGTH: 100ftCORE: Braided Nylon Multifilament • Loads Quick• Powerful Taper• Slick...

This braid has many reflective surfaces with pearlescent tones to give the fly a sparkling, lifelike body.

A velvety chenille with a nylon core.

Legendary Kastmaster design. High density tungsten construction. Smaller than a fingernail. Micro series tungsten is the deadliest panfish spoon in...

Low-friction, cut proof aluminum oxide guides.

Increases sensitivity to catch light-biting fish! Made with Titanium and Nickel, the Clam Nitinol Spring bobbers are not only highly sensitive, but...

The Thomas Special Spinn is a classic in-line spinner that is deadly on trout, and many other types of game fish and panfish.  It is quality constr...