New Arrivals

Once the closely-guarded secret of the pros, the Vision OneTen jerkbait quickly became a staple among professional and amateur anglers alike, setti...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure, featuring legendary controlled slow-sinking me...

Trout Boss Double Taper features an aggressive front taper that loads quickly for short range delivery. Long level body is ideal for roll casting ...

The J-Spec is the Ultimate 3inch multi-species jerkbait. Professionally designed with an action and feel that has been tested and proven time and t...

Purposefully built for use with bladed vibrating jigs Patent Pending "Honey Comb" technology allows the jig or angler to drive the perfect action ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The original hard-sided kayak crate just got better. A lot better. Introducing the completely redesigned BlackPak Pro. The result of intense colla...

Tungsten Shrimp - A fresh take on the classic "Teardrop" lead jig that ruled the ice industry for years! This body style is a proven winner even on...

• Specific Great lakes Trolling rod actions • Durable E-glass blank construction • Double footed aluminum oxide guides • Stainless steel hooded ree...

The HT Enterprises Chip N' Dip Skimmer features a heavy duty metal handle with a handy ruler stamped into it. The long lasting riveted construction...

Shimano engineered the Convergence series of casting and spinning rods utilizing quality components and blanks with versatile actions to meet the n...

Shimano redesigned the Scimitar Salmon/Steelhead series to be durable yet lightweight and ultra-sensitive to cover a broad spectrum of popular salm...

Set the hook and hold on, the rodeo is in town! The new VMC® Tungsten Bullfly Jig has a longer & bulkier body with goose feather tail and wings...

Approximately 1" wide and 18" long Life-like action Highly versatile Old-school material Outperforms standard silicones

Hareline Painted Lead Eyes are some of the highest quality dumbbell eyes around. Dumbbell eyes are indispensable for tying streamers. Not only do d...

Blane Chocklett’s foam skin is a foam-backed version of his ever so popular Sili skin. The result is a very realistic-looking skin that can be fas...

O-ring waterproof seal Three identically sized boxes with different compartment layouts Transparent for quick and easy identification of contents

Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem ang...

The Articulated Jig Shank (JS) shank is an innovative 60-degree, jig-style articulated shank with an innovative slot to tie-in dumbbell eyes. Perfe...

Introducing the Next Generation of articulated shanks Designed with Blane Chocklett The Next Generation Shank (NGS) range represents the next gener...

FLEX Flexible finish for swimmers, flex parts – could be used as a wader repair Great for coating knots for strength Viscous formula, easier to wo...

These snap-tight boxes have great clearance for streamers or big dry flies. With the new SURE_LOCK foam it is easier than ever to store your flies....

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

The Jointed Pinhead has been a staple in ice anglers tackle boxes for many years. The next generation of the Jointed Pinhead is here with the Joint...