New Arrivals

Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily bac...

The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for in...

The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. Th...

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Mi...

FEATURES The all-new material releases a super-charged scent field attracting fish in a way never before seen Ribbed body provides more surface ar...

This small crankbait has a superior combination of casting distance, swimming action, maneuverability, and real life-life profile. It works in high...

Constructed with newly engineered SCII carbon fiber that is both stronger in flexural strength and lighter than its previous formulation. Built wi...

WATER: Freshwater / SaltwaterLINE: FloatingTAPER: Weight ForwardLENGTH: 100ftCORE: Braided Nylon Multifilament • Loads Quick• Powerful Taper• Slick...

Mach Crush SLP baitcasting reels feature a high speed 7.5:1 gear ratio, available in left and right hand retrieves. Finished with a rich glow orang...

This braid has many reflective surfaces with pearlescent tones to give the fly a sparkling, lifelike body.

A velvety chenille with a nylon core.

Legendary Kastmaster design. High density tungsten construction. Smaller than a fingernail. Micro series tungsten is the deadliest panfish spoon in...

Low-friction, cut proof aluminum oxide guides.

Increases sensitivity to catch light-biting fish! Made with Titanium and Nickel, the Clam Nitinol Spring bobbers are not only highly sensitive, but...

The Thomas Special Spinn is a classic in-line spinner that is deadly on trout, and many other types of game fish and panfish.  It is quality constr...

Weight: 3/4 oz. Length: 2 7/8″ x 1 3/16″ The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all...

Weight: 2/5 oz. Length: 2 1/4″ x 7/8″ The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all ti...

An essential piece of ice fishing equipment ice skimmers allow anglers to keep their holes ice free.

Fish saver. Our breakout product in the fly fishing industry, years ago, we thought: “There’s got to be a better way to remove a delicately-tied fl...

Totally enlightened. Steadfast and stylish, Guru has long set a standard for enlightened excellence as a rugged, fully USA-machined, and ultra-reli...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...