New Arrivals

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits t...

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Mag...

Strike King’s new Compact Tungsten Casting Jig is built with a premium tungsten jig head that is 40% more dense than lead for greater castability,...

Iron Decoy spoons are constructed from the finest materials in the industry. The high-quality solid brass spoons have a jewelry quality finish. The...

This amazing floatant delivers a very fine and even coating of water repelling particles to the dry fly. The coating is so fine it is almost invis...

High N Dry Powdered Floatant & Desiccant was designed with special and unique materials, and complements our Gel, Liquid, and Liquid Spray Floa...

High N Dry Gel Floatant was designed with special and unique materials, and is specifically for those fly fishers that prefer to dress their flies ...

Fastest in the Team Lew’s® line up, the HyperSpeed baitcast reel has a 9.5:1 gear ratio with a screaming 40” RPT retrieve speed to offer high-veloc...

Developed in Japan to be the most abrasion resistant finesse fluorocarbon material on the market, Sunline Tornado V-Hard FC Fluorocarbon Leader use...

Sunline proudly introduces the newest edition of Shooter Fluorocarbon. Built in an effort to create a line that's useful in all applications, the S...

A combination of fine, flat and translucent fibers to create the perfect brush for streamers, baitfish or articulated flies. It has a great mobilit...

Fishin Freekz Hand Crafted beads are made in the USA with the best paints available . They are made of acrylic and come in various sizes and colors...

A classic, great-fitting felt wading boot with all the rugged features that have a proven record of durability and traction in rocky rivers around ...

The best value in wading, the Tributary collection from Simms features every ounce of Simms high-performing wader DNA in an affordable package Bre...

The Okashira Screwhead adds our exclusive asymmetrical prop to the Okashira’s exquisite design, adding flash and subtle vibration. With one blade l...

The uncanny bite-getting performance of the original 3” model has been upgraded to a meaty 4.2” version specifically for North American waters. Ma...

Description The Hazedong Shad’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets with its ...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

Designed for hard-thumping action with a medium-slow to medium retrieve, Magdraft's tail kicks into gear quickly, sending vibrations throughout the...

The legend is now bite-sized. The Vision OneTen+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths. Tuned to match the su...

Megabass Vision OneTen+1 is a mid-range jerkbait designed to increase the depth of the original Vision OneTen by up to 3ft. The Vision OneTen+1’s b...