New Arrivals

Pautzke's® Fire Corn® is the traditional favorite for kokanee and steelhead. Cured with krill scent to give you that dominant edge needed to score ...

Pautzke’s new Fire Eggs mimic natural trout, salmon and steelhead eggs and come with affordability in mind. These eggs are priced to sell and use m...

Pautzke’s new versatile Fire Worms are effective for panfish, trout, steelhead and salmon. Fire Worms can be fished in creeks, lakes, rivers and p...

A new alternative material for tying the Gamechanger and other palmered baitfish imitations. Very easy to use with great results. Just wrap it on t...

The Black Fury with a plain treble hook is one of the great all-time Mepps spinners. The special Black Fury blade spins closer to the body than the...

The Ballistic you have come to know and love has been redesigned and upgraded. Still featuring the LT Concept for the ultimate in Light and Tough p...

Re-designed with passion, desire, and experience, Okuma SST "a" rods are elevating performance standards throughout cold-water fisheries. Species a...

Raw-II float reels feature: Precision 6061-T6 machined aluminum frame and spool Durable Type-II, two-tone anodized frame and spool CRC: Corrosion...

Colorful foam style floats that are weighted with removable lead pegs. Available in 3 sizes and 4 colors 2 per pack Excellent for a variety of flo...

The best way to secure an investment in tungsten jigs. The Eagle Claw ice jig box includes triangle cut jig foam on two sides, clear lids, and a w...

Our Youth Lure 26 Fishing Vest offers comfort and organization for the young angler. This vest is constructed with plenty of pockets and compartmen...

The Mach Crush Spinning Combo is built on IM8 graphite blanks with nano technology, stainless steel guides with titanium oxide inserts, Lew’s new F...

Mr. Crappie Monofilament Fishing Line Is created with crappie anglers in mind. It's ideal for spooling the smaller reels used to catch panfish and ...

Designed by America's most renowned crankbait fisherman, David Fritts, the Get'R Back™ lure retriever does exactly what it says, it gets your lure ...

DESCRIPTION Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowled...

DESCRIPTION Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces its presence with authority. A ...

As fishing evolves over time, we are always in search of the next best lure to catch the next big fish. McDowell's Custom Baits are no exception. E...

FEATURES Pro-designed by Bassmaster Classic® Champion Skeet Reese Enticing finesse profile of a grub with the proven fast action of the Pit Boss s...

Supple Double Taper High Floating COLD TEMPERATURE Ideal use in 30-50 degree (F) temperatures WARM TEMPERATURE Ideal use in 50 - ...

A legend, reimagined. The next generation of Legend Tournament Bass is the latest in St. Croix Rod design, materials, and angler recognized feedbac...

A legend, reimagined. The next generation of Legend Tournament Bass is the latest in St. Croix Rod design, materials, and angler recognized fee...

Sniper is a great choice for spinning or casting tackle. It features triple resin processing to give it high abrasion resistance, low memory, supp...

UV-R processing to protect nylon from harmful UV rays. Supple, easy to handle. Moderate stretch minimizes shock. Uniform line diameter. Low memory ...

At a mere 1/8 oz. the Ultra Light Shad is the smallest, headstrong shad bait Rapala® makes. Small in size, but not in features, like a precision in...