New Arrivals

Design by Blane Chocklett The new Finesse Changer is a highly articulated, realistic baitfish streamer perfect for targeting many freshwater and sa...

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75-inch LarvaZ features oversized, bulbous eyes, wispy thin legs and a seg...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being availabl...

The tail-weighted, fast sinking GH46 Humpback Trout Minnow is built to dominate tough, technical streams and fast current. Despite its d...

The Hagen's Hawg Trough Ruler makes measuring fish a breeze with its special design that cradles your catch. Measure fish from 8-30" with 1/4" in...

Designed to open and close all sizes and materials of split shot. One jaw is shaped like a triangle/wedge and the other jaw has two recesses to ho...

The ideal blend of technical performance and lightweight comfort, Freestone® Vest has all the necessary storage for conveniently accessing your fis...

The hardcore lumbar pack wearer wanted a net with a little more length in the handle. Nomad Nets are constructed with carbon fiber/fiberglas...

Designed to work with both vest and packs. Nomad Nets are constructed with carbon fiber/fiberglass composite material. The result is a very ...

One of the most explosive, highest action worms in the Strike King line-up. The Rage Menace Worm hits the water with six inches of fury and dynamic...

The next milestone in modularity After taking home top honors for the first generation of our Switchback System, it would have been easy to ...

Don't be "that guy" - pack it out. At Fishpond, we believe in the “ripple effect” — responsible stewardship of the environment, where every ...

Can i borrow some floatant dude? Can I borrow some floatant dude? Where's yours? I don't know - I think it fell out of my pack somewhere on ...

Young-of-the-year Trout are popular forages to many game fish in small lakes, reservoirs, streams or rivers. The LIVETARGET Trout was designed for ...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

The storied history of the Shimano Sahara continues in 2022 with the introduction of the Sahara FJ series of spinning reels. Designed for entry and...

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliver tourn...

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliver tourn...

The Frog Popper is making waves, literally. Spitting and popping across the surface, the sound and surface commotion calls fish in from a distance....

The long-awaited, bottom-scuttling stealth craw has arrived. SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing i...

Keep these Weedless Treble Fish Hooks on hand for when you find yourself casting into a lake with lots of vegetation. These ringed hooks are mad...

The Mustad Double Live Bait/Liver hook features a 1X long shank to accommodate liver, shrimp and live bait. The build in safety pin will securely h...

The only bead hook you'll ever need. In collaboration with the team at Addicted Fishing, we’re bringing our innovation in hook technology to the Pa...

Reach nirvana. The HD in this reel stands for “Heavy Duty.” The Guru S HD has both a complete cage design and type II in blaze finish. Guru S HD is...