New Arrivals

The newest addition to Shimano's MagnumLite series of spinning reels, Miravel is a lightweight yet powerful reel with fierce versatility for the mu...

Unique tail design for increased action Small enough for ice, large enough for open water Designed for a horizontal presentation Minnow shape imit...

Thin tapered legs designed for high action with minimal jig movement Ideal for perch and crappie Designed for a horizontal presentation Large body...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it...

Thin tapered tail designed for high action with minimal jig movement Subtle tail flicking and/or undulating action Designed for a horizontal prese...

Small appendages for life-like movement Imitates natural panfish prey Designed for a horizontal presentation Small enough for picky panfish yet la...

Resembles small darting fish fry ail quivers and pulses with the smallest jigging techniques Fish simply find it irresistible Designed for a horiz...

The Pinhead Mino has been a staple in ice angler's tackle boxes for many years. The next generation of the Pinhead is here, the Pinhead Pro! The p...

Designed specifically for a vertical presentation, the Tikka Mino is the ultimate balanced minnow. With its indestructible fin design, it swims and...

The Gravity Reel is a lightweight ice fishing reel featuring a sensitive anti-drag trigger. This trigger allows ice anglers to precisely adjust the...

Anglers looking for an affordable yet super-sensitive rod look no further than the Clam Scepter Rod. A unique design and a cutting-edge reel seat s...

The Katana Rod by Clam is built with a sensitive 30T solid graphite blank with strength and sensitivity in mind. This rod features our Tsuka feath...

Similar to the popular HD Trout, this smaller size was built for smaller applications like creeks and shallow fishing areas. This crankbait is grea...

An instrument of precision and endurance engineered for every ice angler - Skandic Ice. Handcrafted with proven componentry including a stainless-s...

In these situations, the successful angler is the one whose fly is in the water the most. For this reason, the Blue Ribbon series is designed to lo...

If you mess with the Bull, the fish get the horns! The VMC® Bull Spoon will put the odds in your favor on every outing with its erratic, wounded ba...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...

Wide gap streamer hook with long shank and straight eye. Black Nickel finish. Chemically sharpened. Small barb. Great for foam bug patterns and str...

BLANKPRIMARY MATERIAL SCIII+ Carbon Fiber GUIDESRING MATERIAL Stainless Steel FRAME MATERIAL Stainless Steel REEL SEATPRIMARY MATERIAL Nylon...

Featuring a new combination of St. Croix materials and top technologies, superior ergonomics and angler-requested lengths, pow...

The SoMolly is the perfect finesse worm for a drop shot and can also be rigged on a jighead. It features a ribbed body, flat side, and the tail has...

The Smasher is an outstanding drop shot bait with a unique design. The profile imitates a goby and other types of bait fish. The solid head allows ...

The short-shank streamer hook for tying Game Changers, tarpon flies, and other streamers where failure is simply not an option. Articulated Shanks ...