New Arrivals

Designed by Chippewa Flowage muskie guide Ty Sennett, the Pacemaker can stand up to the most ferocious strikes. All Pacemakers are made with the hi...

Heddon's popular "splashers" the legendary Crazy Crawler, has been producing big fish for avid users for over half a century. These wild-acting top...

This handy Pocket Scale features easy-to-read numbers and a fold-up weighing hook for accurate weight. A 38" tape measure is built-in to get the ...

The same proven design that made Suick famous but made from an all new High Impact plastic, this Thriller is truly the best yet from Suick.

The Strike King Mr. Crappie Slab Daddy Live Hair Jig takes fishing with a sonar unit to a new level of gamesmanship! With a body and jig head desig...

VMC updated its popular Rugby Jig design with an articulated, free-swinging jig head that allows soft-plastic baits to flow and move more naturally...

The vision OneTen jr. Packs the tournament-winning characteristics of the immensely successful vision OneTen jerkbait into a 98mm (3.85in) frame, g...

The Megabass SV-3 distills thirty-three years of spinnerbait design to end the debate once and for all. Crafted for victory in the toughest f...

The Megabass Giant Dog-X’s realistic profile is paired with a unique sharp side-to-side, roll-walking action that will draw vicious strikes in the ...

The Big Gabot features a catamaran mouth to power pinpoint splash-walking action, redesigned weight and internals for improved durability and perfo...

Oros strike indicators eliminate common indicator pain points. There are no small parts to fumble and lose. It's streamlined design is centered o...

Offer predatory fish a vulnerable easy meal with this articulated popper designed to imitate a baitfish sipping at the surface with its body dangli...

Description The MagDraft Freestyle is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut ...

At 8” and over 3oz, the MagDraft is large meal meticulously crafted for a thumping tail action that travels through the body, giving the head a sub...

Specs : 5.5" x 4.5" x .56" The closest thing to having a full time rod caddie on the water with you. A pack of GT’s at 2 o’clock 120’ out and they ...

The Kingpin Imperial Centerpin Reel has a sleek design with exceptional details and performance. It is engineered from high-grade aluminum with a d...

The Kingpin Kinetic Centerpin Reel is truly one of a kind! Built with a tough, hefty look, you’ll be pleasantly surprised by how light and smooth t...

Command tournament-winning performance with the next generation of Shimano Expride casting and spinning rods. Built upon a strong legacy with a bac...

Omerta Custom Tackle Co. Series II Football jig is designed to be a finesse jig for Smallmouth. The hook is the perfect size to accommodate smaller...

It’s easy to skip a jig when the water’s glass calm and you have all the time in the world, but how often does that happen? Add a little chop to t...

Traditional round head design these heads are perfect for multiple techniques from long-lining to dock shooting and everything between. Featu...

With the Douglas LRS Fly Rod Series, Head Rod Designer Fred Contaoi has brought high-end performance to a price point for every angler, redefining ...

Leo Sheng, host of Extreme Philly Fishing and Eurotackle are introducing this new EPF signature Micro finesse soft bait. The Eurotackle EPF Minno...

Old School Meets New School With Chocklett’s Feather Changer Design by Blane Chocklett Natural feathers make the Feather Changer incredibly light a...