New Arrivals

Sunline proudly introduces the newest edition of Shooter Fluorocarbon. Built in an effort to create a line that's useful in all applications, the S...

A combination of fine, flat and translucent fibers to create the perfect brush for streamers, baitfish or articulated flies. It has a great mobilit...

Fishin Freekz Hand Crafted beads are made in the USA with the best paints available . They are made of acrylic and come in various sizes and colors...

A classic, great-fitting felt wading boot with all the rugged features that have a proven record of durability and traction in rocky rivers around ...

The best value in wading, the Tributary collection from Simms features every ounce of Simms high-performing wader DNA in an affordable package Bre...

The Okashira Screwhead adds our exclusive asymmetrical prop to the Okashira’s exquisite design, adding flash and subtle vibration. With one blade l...

The uncanny bite-getting performance of the original 3” model has been upgraded to a meaty 4.2” version specifically for North American waters. Ma...

Description The Hazedong Shad’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets with its ...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

The Dark Sleeper swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tail action. With ...

Designed for hard-thumping action with a medium-slow to medium retrieve, Magdraft's tail kicks into gear quickly, sending vibrations throughout the...

The legend is now bite-sized. The Vision OneTen+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths. Tuned to match the su...

Megabass Vision OneTen+1 is a mid-range jerkbait designed to increase the depth of the original Vision OneTen by up to 3ft. The Vision OneTen+1’s b...

Once the closely-guarded secret of the pros, the Vision OneTen jerkbait quickly became a staple among professional and amateur anglers alike, setti...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure, featuring legendary controlled slow-sinking me...

Trout Boss Double Taper features an aggressive front taper that loads quickly for short range delivery. Long level body is ideal for roll casting ...

The J-Spec is the Ultimate 3inch multi-species jerkbait. Professionally designed with an action and feel that has been tested and proven time and t...

Purposefully built for use with bladed vibrating jigs Patent Pending "Honey Comb" technology allows the jig or angler to drive the perfect action ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The original hard-sided kayak crate just got better. A lot better. Introducing the completely redesigned BlackPak Pro. The result of intense colla...

Tungsten Shrimp - A fresh take on the classic "Teardrop" lead jig that ruled the ice industry for years! This body style is a proven winner even on...

• Specific Great lakes Trolling rod actions • Durable E-glass blank construction • Double footed aluminum oxide guides • Stainless steel hooded ree...

The HT Enterprises Chip N' Dip Skimmer features a heavy duty metal handle with a handy ruler stamped into it. The long lasting riveted construction...