New Arrivals

Tie next-generation foam poppers, sliders, and divers. Design by Martin Bawden. The Double Barrel is an innovative, modern, soft-foam popper body t...

Big fish eat little fish and when you need super realistic patterns to temp the wariest trout, these custom TK Tackle baits are hard to beat. Excl...

Zebco’s Bullet spincast reel is our fastest spincast reel ever, picking up 29.6” of line with each turn of the handle. This spincast reel allows yo...

Splash™ Spinning combos has a new bright green color with an aluminum spool, 2 bearing construction and a QuickSet™ anti-reverse system. They featu...

Help your growing angler take their fishing adventure up a notch. Splash™ Jr. combos are expertly designed for kids ages 6-9 to make fishing fun, e...

Boldly answer the call of the outdoors with Zebco’s Roam baitcast combo in hand. Roam baitcast reel reduces chances of backlash with every cast. Dy...

Daiwa Tatula XT Casting Rod - Redesigned and upgraded, the brand new Tatula XT Bass Rods feature lightweight and powerful HVF (High Volume Fiber) g...

The Daiwa DRDR.MINNOW FLOATING is a Floating Version of a classic hardbait with a long reputation for taking all manner of gamefish especially trou...

Made using a premium tungsten compound, these high-density weights are smaller than lead options in the same size, which allows anglers to add more...

Bladed swim jigs belong in every bass angler's arsenal! The Thunder Cricket was designed by Kevin VanDam, Greg Hackney, and Andy Montgomery and has...

The Strike King Scounbug is a compact, 3.5” crawfish imitation lure that is built with two Rage Flange pincers that wiggle and swim, imparting a li...

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator...

Strike King’s Zeus Worm is an extra large 9.5-inch worm that is developed with the advanced Perfect Plastics pouring system to create vivid, strike...

The Strike King Mr. Crappie Maribou Sausage Spin features a 3/4-inch hammered willow leaf blade that glimmers and creates commotion when retrieved...

Topwater propeller bait that rotates and buzzes, leaving bubbles and mayhem in its wake By varying the retrieval speed you can adjust the amount o...

Unbelievable swimming action, the double-jointed body runs true while producing vibration like no other swimbait Exceptional lure in clear water B...

Front bill design is ideal for “bouncing” off hard cover, deflecting off rock and wood, and eliciting strong reaction strikes Shallow diving crank...

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits t...

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Mag...

Strike King’s new Compact Tungsten Casting Jig is built with a premium tungsten jig head that is 40% more dense than lead for greater castability,...

Iron Decoy spoons are constructed from the finest materials in the industry. The high-quality solid brass spoons have a jewelry quality finish. The...

Our lightweight sling pack features strategically placed pockets and attachment points to carry a day’s worth of gear out of your way yet quickly a...

Fastest in the Team Lew’s® line up, the HyperSpeed baitcast reel has a 9.5:1 gear ratio with a screaming 40” RPT retrieve speed to offer high-veloc...

Developed in Japan to be the most abrasion resistant finesse fluorocarbon material on the market, Sunline Tornado V-Hard FC Fluorocarbon Leader use...