New Arrivals

The Heddon Crazy Crawler® is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Their p...

The BKK ALLROUNDER-SS is a light-wire hook developed expressly for light approaches and livelier presentations of the bait. Strong enough to withst...

Two sizes available (1 and 1/0), weight range 1/16 – 1/4oz. All these details and combinations make the Draggin’ Ned the ultimate jig head for fine...

The Draggin’ Ned comes in two different colors: matte green pumpkin and matte black for stealthier presentations. It also comes in a weedless versi...

The BKK Feathered Spear 21-SS feature natural feathers and reflective fibers to enhance the presentation of the lure. When added to the back of a t...

Designed by Chippewa Flowage muskie guide Ty Sennett, the Pacemaker can stand up to the most ferocious strikes. All Pacemakers are made with the hi...

Designed by Chippewa Flowage muskie guide Ty Sennett, the Pacemaker can stand up to the most ferocious strikes. All Pacemakers are made with the hi...

Heddon's popular "splashers" the legendary Crazy Crawler, has been producing big fish for avid users for over half a century. These wild-acting top...

This handy Pocket Scale features easy-to-read numbers and a fold-up weighing hook for accurate weight. A 38" tape measure is built-in to get the ...

The MAG sized 8oz. Super DTM swimbait is a 100% soft lure. Our lures use a tough full coil internal harness that can accept two muskie treble hooks...

The same proven design that made Suick famous but made from an all new High Impact plastic, this Thriller is truly the best yet from Suick.

The Strike King Mr. Crappie Slab Daddy Live Hair Jig takes fishing with a sonar unit to a new level of gamesmanship! With a body and jig head desig...

VMC updated its popular Rugby Jig design with an articulated, free-swinging jig head that allows soft-plastic baits to flow and move more naturally...

The vision OneTen jr. Packs the tournament-winning characteristics of the immensely successful vision OneTen jerkbait into a 98mm (3.85in) frame, g...

The Megabass SV-3 distills thirty-three years of spinnerbait design to end the debate once and for all. Crafted for victory in the toughest f...

The Big Gabot features a catamaran mouth to power pinpoint splash-walking action, redesigned weight and internals for improved durability and perfo...

The Yamamoto Cowboy has the same heavy body as the large Flappin’ Hog with improved action. The Cowboy has the bulkiest profile and the most action...

Oros strike indicators eliminate common indicator pain points. There are no small parts to fumble and lose. It's streamlined design is centered o...

Offer predatory fish a vulnerable easy meal with this articulated popper designed to imitate a baitfish sipping at the surface with its body dangli...

Description The MagDraft Freestyle is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut ...

At 8” and over 3oz, the MagDraft is large meal meticulously crafted for a thumping tail action that travels through the body, giving the head a sub...