New Arrivals

SEVIIN’S GS Series started with a clean sheet of paper to create the ultimate spinning reel platform. From the ultra-light 750 size to the medium-s...

The GX Series is more than just a pretty face. Sure, it's sleek style is going to standout on your boat deck, but SEVIIN'S built-from-scratch, angl...

Delivering a wide wobble action in a bite-sized, 1.5 profile, Strike King's new Gravel Dawg grinds through rock, wood, and grass better than any m...

Finally, a finesse-sized painted ball head with a hook that can handle the biggest fish in the lake. Designed to fit our soft plastics perfectly, y...

AVID SERIES FRESHWATER SPINNING BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS S...

Forged from over 30 years of Curado performance and durability, the new Curado 200 M inherits the latest Shimano reel technologies to provide enhan...

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamline...

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamline...

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamline...

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamline...

The Reaction Innovations Vixen has returned. One of the most dominant topwater walking baits to ever hit the water, it has been a fixture on the pr...

A PROFESSIONAL GRADE MONO - EXTREME STRENGTH, SENSITIVITY, AND CONTROL Ultra Strong and Thin - Our highest strength-per-diameter mono - wet or dry...

Yo-Zuri Rattl'N Vibes are Yo-Zuri's original lipless crankbaits. Internal stainless steel balls give these lures a super loud rattle and increase c...

Striking the optimal balance of spitting, chugging, and walking, the Bitsy Splash emulates all of the same topwater actions as the KVD Splash in a ...

QUALITY AND AFFORDABILITY of Strike King's Tour Grade products are now available deeper into the terminal tackle category OFFERING CONVENIENC...

The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system f...

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance — KVD ELITE 200 jerkbai...

REVROS is it now has a ZAION V body which is simultaneously lighter and a lot stronger than what other manufacturers are using at this price-point,...

LT CONCEPT Now with a smaller and more compact frame, the LT family of reels utilize a small, lightweight frame with a larger DigiGear for the per...

Answering the call of anglers around the country Daiwa Introduces the all-new Tatula 100. A re-design of the reel frame allows anglers to achieve e...

This is the bait that started it all at Case Plastics! The "Mad Tom" is commonly called a "Willow Cat" which looks like a baby catfish. This natura...

The Pflueger President XT Spinning Reel is a highly advanced version of the President reel series that offers exceptional performance. The smooth a...

Delivering top-tier performance at a competitive price point, the Pflueger President Spinning Combo is well suited for a wide range of applications...