New Arrivals

1.75″ bait size 12 baits per pack Club shape with fluttering tail

Redesigned and upgraded, the brand new Tatula XT Bass Rods feature lightweight and powerful HVF (High Volume Fiber) graphite blank technology, X45 ...

Searching for a bit larger profile for better comfort as well a better larger heavier bait casting reel This feature provides the angler a benefit ...

Fish in style plus sun protection!

Fish in style!

Fish in style!

Fish in style!

Fish in style!

Built with tournament techniques in mind, the Taction Bass is offered in 13 models: 9 casting and 4 spinning rods – guaranteeing a tool for every a...

An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST techn...

Description The Emerger Stockingfoot hip boot is the best in its class with a functional design and quality components. This breathable hippe...

Loaded Dice will stretch and flex no matter how you rig them. This allows them to stay on the hook fish after fish and won't sling off! Marinated i...

The Wacky Shot enhances your soft plastic’s movement with strategic weight placement for faster fall and more vibration. Its custom hitchhiker keep...

The new Bucca Brand 6’’ Trick Shad, designed by renowned swimbait creator Mike Bucca, is proof that some baits just have a little extra magic. Alth...

Featuring a custom-designed composite blank for unmatched power and a flawless parabolic bend, this rod ensures total control over every catch—from...

This little wiggler has jewelry quality two-tone coloration combined with an engraved half-scale pattern that creates a highly reflective flash, at...

Jewelry quality two-tone coloration combined with an embossed half-scale pattern creates a highly reflective flash, attracting all types of game fi...

Absolute Tippet is made with proprietary copolymer blends that are designed to drastically reduce water absorption while maintaining an optimal su...

Built a half-size heavy, the Frequency MPX taper starts where the GPX left off. Redesigned with more mass toward the front of the head, the MPX pro...

Here’s an idea: instead of spending $100 on a trout line, pick up a Frequency Trout fly line and use the rest on your next drive-all-night road tri...

You’ve got articulated streamers and poppers hanging from the lampshade on your desk. You think in terms of bass, both smallmouth and largemouth. T...

The Mastery Trout line is ideally suited for chasing browns, rainbows, cutthroats, and any other trout you can imagine. Perfect for dry flies and i...

Double-taper fly lines may not be the most versatile of the bunch, but they’re very good at what they’re designed to do: delicate work at shorter d...