New Arrivals

Poised below the specialized blade, the Jackall Dera Buzz Buzzbait boasts a custom-designed head with holographic eyes that is meticulously molded ...

Offering a smaller profile and the same winning action, the Jackall Pompadour Jr. provides a one-of-a-kind topwater presentation that fish won't be...

The Tiny Dancer: is a 1 7/8” paddle tail with a ton of action. You can cast(chunk and wind)this lure, long line with it, or pitch the lure for sing...

Designed by Mike Bucca, this realistic Baby Bull Rat is ready to swim across the waters surface to entice topwater explosions. With the lifelike te...

Live core manufacturing method By adopting a two-layer structure in which the core part and the main body part are molded separately, a realistic ...

Ease of movement, storage, and safety are top features of every paddle fisherman and the Bluestorm Kinetic Kayak Fishing PFD. Avid anglers and expe...

The Guide Series Mini Crew is our premier line of light weight, moisture wicking, premium cushioned, Merino Wool performance fishing socks. Featuri...

The Guide Series Tab No Show is our premier line of moisture wicking, premium cushioned, light-weight Merino Wool performance fishing socks. Featur...

Professional fishing guides spend their days in the blazing sun and so skin damage and even cancer is always a risk. That’s why Fish Monkey introdu...

The Crappie Magnet Roo is a small profile and split tail bait that mimics a tiny shad. The unique pouch in belly holds scent, Crappie Magnet Slab B...

The ultimate 'Big Bug' hooks, whether you're tying large foam terrestrials or big juicy stonefly nymphs this hook is perfect for the job. This hook...

Developed to further Daiwa's commitment to the support of independent dealers, the new Kage SV TW150 is sure to please anglers of all skill levels ...

The new Tatula 150 baitcasting series continues to provide anglers with the power and performance that power-fishing requires, now with an even mor...

X Marks the Bite Durable, carbide screw-in cleats for added traction on slimy, mossy rock. TRACTION // Incredibly durable, sharp tungsten-ca...

Abrasion-resistant form-fit 3.5mm neoprene, complete with gravel guards and a patent-pending perforated footbed to drain away unwanted foot stew. ...

The first of its kind, Stealth Sneaker is as light as a sneaker, tough as a boot. The most agile fishing footwear on the market for when you need ...

Light as a feather but tough as nails. Constructed similarly to an athletic sneaker, the Chrome Lite™ is incredibly light, low profile, and nimble...

The Caperlan FRG is not your average Frog.Developed by our team of designers and avid Bass fishing anglers, the FRG was made with versatility, real...

Specifically designed for Trout fishing in fast moving water, the Caperlan MNW Fast Sinking is a 2" flat sided jerkbait weight 3/16oz (5g) that wil...

Made to sync with your on-water processes, the ambidextrous Headwaters Sling Pack divides, conquers, and corrals with a rugged 630-Denier build, a ...

The Simms next-generation Guide Nipper combine aerospace-grade aluminum architecture with surgically-sharp jaws for ideal performance with light to...