New Arrivals

Speed is the ask – Bullet™ is the answer. Zebco’s Bullet spincast reel is our fastest spincast reel ever, picking up 29.6” of line with each turn o...

Put Big Bass in a Trance Unlock the secret weapon that Japanese tournament pros have relied on for years. The Hideup Coike brings an entirely new l...

The Netbait HexTeK Virus is a completely new take on the trending dice and urchin style soft plastics, featuring a compact 2.25 inch oval body surr...

The Ultimate Rigging Weight for Urchin-Style Soft Plastics5 Weights Per Pack Designed to maximize the performance of urchin-style soft plastics, th...

Perfect for many finesse techniques, including finesse drop shotting and finesse Texas rigging. Adjustable fluorocarbon keeper for versatile riggi...

New for ICAST 2026, the popular Strike King Tumbleed is now available in a Magnum 4" size. 3 per pack Rig it any number of ways!  Neko rigged with ...

You've seen the Uni—now see it in full HD. Built with a new high-density HD TPE formula, the Uni HD takes the same size and proven fish-catching de...

Fine-tune your crappie presentation with the BoneHead Tackle Crappie Scope Head. Engineered with a unique lead keel that extends beneath the chin, ...

Say goodbye to O-rings and lost stick baits. The Straight Shank Wacky Shot features a custom oversized hitchhiker to keep your worms locked in plac...

A simple alternative to nail weights for adding nose weight to popular ElaZtech® baits like the Bang StickZ™, Hula StickZ™, or SMH WormZ™ for the i...

**Not For Sale in NY or CA** Their bass casting sinkers slide on the line, and the swivels ensure your line won't get twisted up. It's a classic fo...

Built from ultra-durable TPE material for exceptional longevity, the Hag's Prickly Pear Jr 9.9mm Creature Bait offers a downsized profile specifica...

The Hag's Prickly Pear 19mm Creature Bait delivers exceptional performance at an affordable price, offering bass anglers a unique ...

Handcrafted for serious steelhead anglers, the Hawken AeroJig Jig combines premium materials with versatile performance. While designed with steelh...

The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for th...

TRACTION // OmniTrax® Interchangeable Sole System for customized traction on the fly. FAST DRYING // Hydrophobic materials = faster dry times which...

Open Shank Treble hooks are a favorite for fishing live minnows, and have been increasingly hard to find in recent years.  Comparable to the discon...

Introducing the Drift Series Battle Packs — your favorite Drift Series Tackle Backpacks now launching in Coyote and Tiger Stripe. These new tackle ...

The Tungsten Eye Hole Pop-Eye Jig combines a fast-falling tungsten head with hand-tied feathers for lifelike motion that triggers strikes when noth...

BFS fishing is all the rage – and so is the Trick Shad. Bucca Brand has combined the best of the 2 worlds to create the 2.5" BFS Trick Shad. Featur...

Replacement needles for all of Loon's UV curing resins.

Premium, walleye-focused spinning combos. Great value. Buy if you value precision-matched high-performance St. Croix rods and SEVIIN reels optimize...

Reach the championship with help from Lew’s upgraded Super Duty Baitcast Reel. Project strength with a one-piece aluminum frame, a premium 11-beari...