New Arrivals

Combining a hand-painted, holographic soft plastic minnow body with a downsized version of Z-Man's exclusive ChatterBait® creates a unique lure tha...

A simple alternative to nail weights for adding nose weight to popular ElaZtech® baits like the Bang StickZ™, Hula StickZ™, or SMH WormZ™ for the i...

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constru...

Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures Nedl...

The SWAG LT Swimbait combines a wide, stable swim action with a versatile Over/Under Line-Through harness for dorsal or belly hook rigging. Built f...

Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech body delivers lifelike buoyancy and extreme durabi...

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech TRD body for nonstop action and standout buoyancy. Cut it in half for two f...

Built for forward-facing sonar, the 1.75" Micro Graph ShadZ features a flattened shad profile and quivering forked tail that triggers big crappie a...

The Baby Jack packs Jack Hammer performance into a downsized design. Co-developed by Brett Hite and Morizo Shimizu, it features a compact ChatterBl...

An original, 'self-walking' topwater lure, Z-Man's 5-inch HellraiZer™ slashes, sputters and carves the surface unlike anything you've seen before. ...

Designed to pair perfectly with the Micro Shad HeadZ, the 2" Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie,...

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75-inch LarvaZ features oversized, bulbous eyes, wispy thin legs and a seg...

Sculpted in the classic Z-Man mushroom configuration, miniature crappie / panfish / multispecies jigheads are a perfect match for the Z-Man Micro F...

A unique straight-tail shad profile excellent for a variety of micro finesse applications, the Z-Man Stingerz features a thick body that tapers to ...

Sized to be effortlessly inhaled by crappies, panfish and all species, the Micro TRD features the all-time great TRD stickbait profile in a 1.75-in...

Compact, tournament quality bladed jig ideal for situations that call for a smaller profile and more subtle vibration Patented ChatterBait® direct...

DESCRIPTION Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces its presence with authority. A ...

Featuring a stainless centering pin, the TRD SpinZ can be easily inserted into the 10X Tough ElaZtech material and locks securely in place thanks ...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with th...

DESCRIPTION Featuring the mushroom shaped head preferred by Ned Rig enthusiasts and a welded wire keeper that grips ElaZtech® softbaits securely,...

DESCRIPTION Featuring the mushroom shaped head preferred by Ned Rig enthusiasts and a welded wire keeper that grips ElaZtech® softbaits securely,...

Salt-impregnated, 10X Tough ElaZtech construction Stick bait/tube hybrid ideal for finesse applications Pairs perfectly with Finesse ShroomZ jighe...