New Arrivals

Yo-Zuri's 3DR-X Popper features internationally patented 3D internal prism scale finishes that sends off light in all directions. This is a compact...

The Yo-Zuri Pro Series Glide Bait is a Japanese designed "chopping style" single jointed glide bait. Designed in conjunction with our top US BASS a...

Yo-Zuri Rattl'N Vibes are Yo-Zuri's original lipless crankbaits. Internal stainless steel balls give these lures a super loud rattle and increase c...

Yo-Zuri SuperFluoro is a high quality Japanese 100% fluorocarbon leader made in our private line factory in Fukuoka Japan. Made with the finest ra...

The Yo-Zuri 3DR-X Shad Crankbait features internationally patented 3D internal prism scale finishes that sends off light in all directions. The Sha...

The Pin’s Minnow floating lures series is offered in a variety of natural colors and patterns to tempt game fish worldwide. They incorporate a dura...