New Arrivals

The Curado 150 delivers trusted performance with advanced features. The SVS INFINITY braking system offers consistent spool control with an externa...

Engineered to deliver smooth power and long-lasting performance at an affordable price, the Shimano Nasci FD Spinning Reel is a dependable choice f...

Shimano's legendary Boost concept technology prevails with the introduction of World Pop 69F FLASH Boost, a multi-purpose popper unlike anything el...

An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST techn...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Sh...

Delivering tournament caliber performance for the most discerning anglers, the Shimano Zodias Spinning Rod is redesigned and even better than befor...

Redesigned and even better than before, the Shimano Zodias Casting Rods deliver tournament caliber performance for the most discerning anglers. Fea...

This reputation for dependability and versatility prevails in the all-new Stradic FM, the newest addition to Shimano's CoreSolid lineup of spinning...

Shimano’s latest technologies to give anglers performance at an unbeatable price point. Incorporating HAGANE Gear cold-forging technology, the Sedo...

Produced in Japan with strict quality control, Shimano Mastiff FC is 100% fluorocarbon line offering anglers consistency and reliability with str...

Forged from over 30 years of Curado performance and durability, the new Curado 200 M inherits the latest Shimano reel technologies to provide enhan...

Command tournament-winning performance with the next generation of Shimano Expride casting and spinning rods. Built upon a strong legacy with a bac...

The storied history of the Shimano Sahara continues in 2022 with the introduction of the Sahara FJ series of spinning reels. Designed for entry and...

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliver tourn...

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliver tourn...

Shimano engineered the Convergence series of casting and spinning rods utilizing quality components and blanks with versatile actions to meet the n...

Shimano redesigned the Scimitar Salmon/Steelhead series to be durable yet lightweight and ultra-sensitive to cover a broad spectrum of popular salm...

Shimano's BOOST CONCEPT technology triumphs in the depths with the introduction of World Crank 73F FLASH BOOST, a mid-depth crankbait designed with...

Shimano's legendary prowess in DC technology continues with the addition of the all-new Curado DC 200, an expansion to the tournament-proven Curado...

The newest addition to Shimano's MagnumLite series of spinning reels, Miravel is a lightweight yet powerful reel with fierce versatility for the mu...

The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. Th...

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Mi...

Incorporating the Propulsion Line Management System for longer casts and reduced wind knots, the Sienna uses Super Stopper II for instant anti-reve...

Constructed on a high-modulus graphite blank, Clarus rods feature a Shimano Custom Reel Seat as well Titanium Oxide guides to minimize friction and...