New Arrivals

Born during the founding era of Megabass, the DOG-X series has built countless legends. Now, the “Great Mother” of the DOG-X series has arrived: a ...

The VISION ONETEN+2 Jr. brings bite-sized jerkbait appeal to new depths, matching the tournament-winning 9-10ft range of the full-sized ONETE...

LEVEL SWIMMER is a heavy sinking prop bait that enables anglers to target farther areas and deeper ranges. It is a finesse bait that attracts fish ...

The JAMAICA BOA Jr. SUPER METAL is the second-generation BOA, a tournament-spec heavy-duty buzzbait designed to incite raging strikes in the surfac...

The GABARIN was developed after thorough testing against monsters that have completely given up on the monotonous lures of conventional frogs. The ...

The GABARIN was developed after thorough testing against monsters that have completely given up on the monotonous lures of conventional frogs. The ...

The SLING SHAD is a highly refined fluke-style soft bait designed for pressured waters and finesse presentations. Its dual-density, two-layer...

The HAZE-ST is engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum ...

The Oneten SR is a shallow model of the Vision Oneten series, which is recognized worldwide as the "KING OF JERKBAITS".The Oneten SR has a maximum ...

Weighing in at 3/4oz and a snack-sized 5in, the Magdraft 5in swimbait delivers that irreplaceable head-shaking, tail-thumping action that captivate...

The GH51 Humpback is an ideal size to explore new streams where trout of all sizes roam. Its fast-sink tuning and tail weighting power smooth cast...

The body shape of the GH50 Flatside Minnow delivers a tight, ultra high-pitch action regardless of retrieve speed or current. The Minnow profile’s...

LENGTH: 1.77 inches WEIGHT: 1.7G (Float) 2.9G (Fast Sink) TYPE: FLOATING/ FAST SINK HOOK: #12 Buddha A downsized morsel of the ...

The vision OneTen jr. Packs the tournament-winning characteristics of the immensely successful vision OneTen jerkbait into a 98mm (3.85in) frame, g...

The Megabass SV-3 distills thirty-three years of spinnerbait design to end the debate once and for all. Crafted for victory in the toughest f...

The Megabass Giant Dog-X’s realistic profile is paired with a unique sharp side-to-side, roll-walking action that will draw vicious strikes in the ...

The Big Gabot features a catamaran mouth to power pinpoint splash-walking action, redesigned weight and internals for improved durability and perfo...

Description The MagDraft Freestyle is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut ...

At 8” and over 3oz, the MagDraft is large meal meticulously crafted for a thumping tail action that travels through the body, giving the head a sub...

The tail-weighted, fast sinking GH46 Humpback Trout Minnow is built to dominate tough, technical streams and fast current. Despite its d...

The long-awaited, bottom-scuttling stealth craw has arrived. SLEEPER CRAW harnesses the revolutionary performance of the SLEEPER series, bringing i...

The Okashira Screwhead adds our exclusive asymmetrical prop to the Okashira’s exquisite design, adding flash and subtle vibration. With one blade l...

The uncanny bite-getting performance of the original 3” model has been upgraded to a meaty 4.2” version specifically for North American waters. Ma...