New Arrivals

Smaller than ultralight, spincast excitement. Aluminum alloy body and nose cone Smooth disk drag Easy push-button casting Pre-wound with 4 lb. tes...

Serious saltwater or big game fishermen have chosen Daiwa Black Gold for decades. These perfectly matched combos are available in inshore, offshore...

Just when you thought the in-demand Tatula reel family couldn’t get any better, Daiwa unleashes the new Tatula 300, a true 300-size reel for throwi...

The all-new CROSSFIRE LT features a complete model overhaul, now equipped with AIRDRIVE DESIGN for flawless and effortless rotation. Built with TOU...

Designed to excel in a wide range of applications, the New Tatula X TW 100 reel incorporates Daiwa's innovative LC Concept MAGFORCE-Z Spool, engine...

The 2025 Aird 80 is designed to deliver high-performance fishing at an affordable price, featuring a 90mm swept handle for increased leverage and...

AIR ROTOR Lighter, stronger and more balanced than any rotor system that’s come before, ‘Air Rotor’ delivers a great leap forward in rotor design a...

Developed to further Daiwa's commitment to the support of independent dealers, the new Kage SV TW150 is sure to please anglers of all skill levels ...

The new Tatula 150 baitcasting series continues to provide anglers with the power and performance that power-fishing requires, now with an even mor...

Introducing the next evolution in heavy duty application baitcasting reels, the new Tatula 200. Built to handle big and heavy baits while providing...

Fuego rods have all of the high quality features including lightweight graphite construction and comfortable EVA material handles. Fuego rods hav...

Redesigned and upgraded, the brand new Tatula XT Bass Rods feature lightweight and powerful HVF (High Volume Fiber) graphite blank technology, X45 ...

Searching for a bit larger profile for better comfort as well a better larger heavier bait casting reel This feature provides the angler a benefit ...

Inspired by the story of Bessie, or the Lake Erie Monster, this bait is designed to help you take on the rigors of Muskie fishing and seek your mon...

The new 25 Tatula Bass Rods are not just a reintroduction, they're the next evolution in affordable technique-specific bass rods. Now featuring Dai...

Developed with the demands of the seasoned fisherman in mind, these tools are well-suited for their important role in landing and releasing gamefis...

The new KAGE LT reel is exclusive to independent Daiwa dealers which embraces the LT Concept or Light /Tough Concept. The KAGE LT is lighter by wei...

The Tatula SV TW 100 gives anglers of all experience levels a premium experience at the most affordable price. The Tatula SV TW 100 sports inn...

The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable si...

Introducing the Daiwa Regal LT, a game-changing reel designed to revolutionize your fishing experience. Crafted with the groundbreaking ZAION V sup...

REVROS is it now has a ZAION V body which is simultaneously lighter and a lot stronger than what other manufacturers are using at this price-point,...

LT CONCEPT Now with a smaller and more compact frame, the LT family of reels utilize a small, lightweight frame with a larger DigiGear for the per...

Answering the call of anglers around the country Daiwa Introduces the all-new Tatula 100. A re-design of the reel frame allows anglers to achieve e...

Daiwa Tatula XT Casting Rod - Redesigned and upgraded, the brand new Tatula XT Bass Rods feature lightweight and powerful HVF (High Volume Fiber) g...