Hard Baits

The Thomas Double Spinn is a unique twin-bladed, in-line spinner that is deadly on trout, and many other types of game fish and panfish. It is qua...

BOOYAH Pond Magic spinnerbaits are specialized in color and blade combinations hand selected to match the forage base of smaller waters. Small in s...

Bladed swim jigs belong in every bass angler's arsenal! The Thunder Cricket was designed by Kevin VanDam, Greg Hackney, and Andy Montgomery and has...

Yo-Zuri's 3DR-X Popper features internationally patented 3D internal prism scale finishes that sends off light in all directions. This is a compact...

Painted in Wellsboro, PA, the R&P Dace offers a lifelike color scheme and a great action.  At 2.25" it is the tasty treat for any hungry fish. ...

Designed by Mike Bucca, the Lil Baby Bull Shad delivers proven swimbait action in a compact 2.5" profile. Built with durable ABS construction, it o...

Similar to the popular HD Trout, this smaller size was built for smaller applications like creeks and shallow fishing areas. This crankbait is grea...

The 2" plopper-style topwater bait catches them from both the bank and the boat, attracting bites from far away with its propeller tail. Its small...

Once the closely-guarded secret of the pros, the Vision OneTen jerkbait quickly became a staple among professional and amateur anglers alike, setti...

Here is a fishing lure so revolutionary it allows spinner fishermen to "match the hatch." From its fluttering, veined, lifelike wing to its expertl...

Thomas Fighting Fish Spoons feature a unique bend and embossed scale pattern to create an action and flash highly irresistible to all types of game...

Bassmaster magazine named the Comet Mino one of the 10 best bass lures of all time. All Comet Minos are carefully airbrushed to ensure realism. Th...

The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or ...

Iron Decoy spoons are constructed from the finest materials in the industry. The high-quality solid brass spoons have a jewelry quality finish. The...

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a sm...

The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individua...

Designed for compact power and precision in both icy conditions and open water, the Eurotackle I-Burner Spinnerbait is a finely balanced micro blad...

New for 2024, McDowell's Crappie Crank is a bite-sized shad shaped bait perfect for crappies, perch, and more! Hand painted in 19 fish-catching col...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The...

The Arbogast Jitterbug is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitter...

Size #2 Aglias are also excellent for smallmouth bass and walleye. These sizes are ideal for teaching youngsters the basics of spinner fishing, as ...

The vision OneTen jr. Packs the tournament-winning characteristics of the immensely successful vision OneTen jerkbait into a 98mm (3.85in) frame, g...